维Garg

2023年7月27日

分享分享的故事成立于2014年由Kamath Sheshgiri和维Garg Kapture残雪提供AI-enabled CRM软件公司在多个行业Bengaluru-based启动宣称已经在5个国家的业务,它迎合企业在18个国家今年早些时候,这家创业公司宣布,它将在其产品套件ChatGPT总部位于班加罗尔的客户体验,提高客户体验平台Kapture残雪了4美元Mn在其资金轮仙人掌合资企业的合作伙伴。跟Inc42创始人Kamath Sheshgiri和维Garg表示,该公司将利用资本扩大在国际市场,增强其产品和加强其团队。成立于2014年,Kapture残雪AI-enabled提供客户关系管理(CRM)软件,使公司达到他们的客户接触点的选择。启动带来的客户体验管理通过直接渠道,包括电话、WhatsApp,聊天,电子邮件和社交媒体。Kapture残雪已经开发了一系列产品,Kapture一套房,其中包括联络中心、服务中心、一个字段代理管理系统,在线聊天解决方案,一个基于ai自助服务工具客户基本的故障排除,知识管理系统(KMS)和一个学习管理系统(LMS)。“我们意识到,尽管他是一个成熟的和资本充足,客户支持不起作用,因为每个人都有了一个水平的方法,也就是说,同样的产品应该全面工作。我们意识到,它不工作了,”Kamath说,解释Kapture CX背后的想法。创业公司的创始人说,四个方面深入,有许多用例在客户支持——电子商务,旅游,银行和金融服务和耐用消费品。说的创业建立了垂直产品行业和在五个国家声称地面业务,迎合企业在18个国家。一些大客户包括Nykaa Meesho, Jiomart, BigBasket, Wipro,塔塔和Zepto。 Recommended For You: 6th January, 2023 Kapture CX employs a usage-based revenue model, charging customers based on the number of users logged on the platform. According to the cofounders, 60% of the startup’s revenue comes from ecommerce. Speaking more on ecommerce offerings, Garg said, “Every ecommerce company can build a hyper-personalised journey for their customers based on the desired outcome they want to give to their customers. Their average handle time reduces. The first call resolution improves, and CSAT and NPS also improve while reducing costs.” In the case of its generative AI offering, the startup charges users based on the number of interactions with the platform. Kapture CX Takes The Generative AI Route The startup has integrated several generative AI models, including OpenAI’s ChatGPT, to improve customer experience with its enterprise users. In May, the startup announced that it incorporated ChatGPT in its product suite alongside several other AI-based technologies for a better customer experience. “We use generative AI in several ways, having used generative AI solutions before ChatGPT as well. The biggest advantage of ChatGPT is that it brings general intelligence. It understands what the user is trying to do and helps generate responses faster,” Garg said. Garg added that Kapture CX integrated both OpenAI and Google’s generative AI APIs with its in-house AI engine to deliver personalised experiences for a particular customer. About the differentiation Kapture CX brings, Kamath said, “We have taken GenAI use cases that are very specific to the industry. We are not building a generic AI layer. Because our focus is only on CX (customer experience), we don’t have any ancillary products. This enables us to build deeper into those spaces.” While there are other CRMs with incorporated GenAI features, like Zendesk and HubSpot, Kapture CX’s focus on a few industries and developing specific use cases for those industries gives it a moat big enough to stay away from large marketing expenses, the startup claims. With several big names already in its kitty, the startup is now looking at fresher pastures abroad, and if it plays its cards right, it might build itself a niche in the top global markets. Note: We at Inc42 take our ethics very seriously. More information about it can be found here. Loading Next…