2023年2月13日

芝麻实验室,Web3营销平台,装备Web3营销人员与他们需要的工具,参与,吸引用户,今天宣布它引发了一轮450万美元的种子资金。圆是由风险资本和赞助人,共同参与,从DoubleJump的强项,月火,三星,双胞胎,和天使投资者包括Srinivasan巴拉吉,首席技术官Coinbase赚的创始人;罗宾·陈,分形的创始人之一;瑞安和勺子,Sorare前首席运营官。芝麻实验室将使用新资本规模的工程团队,使其产品市场,其用户群增长。由一组Instagram, WhatsApp, Facebook、Twitter和校友,芝麻实验室提供了一种Web3本地营销堆栈,其中包括一个活动管理平台,广告网络和CRM。与芝麻实验室、Web3公司现在有能力制定有针对性的营销活动,利用竞争对手的数据,表面的多渠道客户洞察力和创建应用程序内参与奖励——都在一个平台。该公司还为客户提供了一个网络,允许私人和可信的订婚,发射期间Web3公司缺乏可行的分销渠道或有效的营销和顾客所需的工具。“Web3营销仍在写的剧本,但我们知道我们不能依靠传统Web2营销策略实现增长的承诺和参与社区成员Web3,“芝麻实验室创始人之一Vinay Jain说。“共同Web2 Web3分销渠道根本不存在,所以我们建立了一个解决方案的的增长引擎Web3 dApps。” Founded by Vinay Jain and Aman Jain, Sesame Labs launched in private beta in September 2022 to test its platform with over a dozen of some of the largest Web3 gaming companies, including Decentral Games, Ethermon, and League of Kingdoms. Sesame Labs is built on Polygon and includes offerings such as: - Comprehensive User Profiles: User profiles based on on-chain, social and in-game activity - User Engagement: Advanced filters identify high-quality users via precise targeting and marketing segmentation tools that give visibility into on and off-chain data - Business Messaging: Messaging features with built-in rewards and custom pricing allows engagement with users directly - Cohorts: Search for players within a specific target audience, then save as a “cohort,” which automatically stays up-to-date - On-chain incentives: Seamless integration of no-code in-game quests and dedicated quest landing pages with automatically dispensed rewards “The founding team at Sesame Labs has a strong technical background and track record of both building and scaling products at the world’s biggest tech companies,” said Tanay Jaipuria, Partner at Wing Venture Capital. “We’re firm believers in the team’s vision and overall mission to help Web3 marketers become more efficient with their time and capital.” "A universal pain point around Web3 has been finding sustainable growth for developers, especially those building in games," said Brian Cho, Co-Founder and GP at Patron. "The partners that the Sesame team have on-boarded absolutely love what they are building, and we're thrilled to see them tackle one of the largest opportunities in Web3 dApps." “Using Sesame Labs, we were able to drive a huge surge in social engagement on both Twitter and Discord for the upcoming launch of our Drago NFT collection," said Han Yoo, chief operating officer at NOD Games. "The platform helped us generate more than 700 NFT sales within a two-week period." About Sesame Labs Sesame Labs is the Web3 marketing startup helping Web3 marketers reach, engage, and attract users. Created by founders with years of experience building products at companies such as Instagram, WhatsApp, Facebook, and Twitter, Sesame Labs is on a mission to enable people and dApps to engage with trust in a decentralized world. Sesame Labs is based in San Francisco and has raised $4.5 million in equity funding from Wing Venture Capital, Patron, DoubleJump, Forte, MoonFire, Samsung, Twin Ventures, and more. sesamelabs.xyz