彼得·内勒

2023年8月9日

流媒体巨头进行了前期启动今年早些时候,宣布将在周三提前一周槽派拉蒙的空缺。公司再次泛起波澜时选择的虚拟演示在持续中断美国编剧协会的罢工。演讲后,彼得·内勒全球广告销售副总裁在Netflix,跟《广告公司的最后的转变,说大部分的演讲翻译无缝。“我们只是稍微的调整的背景下,我们如何呈现它,但是,总的来说,消息,一切都是相同的,”那依勒说。“幸运的是,生产是超级紧,美丽与我们所有的内容,所以它似乎。”和行业回应,与公司的股票价格立即收到提高虚拟演示后,Naylor称之为一个“快乐的涟漪效应。”“我们有目的的,蓄意的数字和洞察力我们释放到市场,华尔街和麦迪逊大街。我们想确保一切都是我们认为他们需要稳定可靠,”那依勒说。Netflix广告效应甚至与公司的成功在一个软市场,它仍然是早期Netflix的广告层,2022年11月推出。Jeremi戈尔曼,前期演示期间,总统,全球广告,目光放长远一点。戈尔曼“我们正在建设一个真正的业务,”说,并补充说在前六个月公司努力成为杰出的基础知识,重点地区广告告诉我们最喜欢地理,年龄和性别定位; third-party verification and deploying the right brand suitability mechanisms for [advertisers] to make the best decisions for [their] brand.” With that in mind, ad tier improvements are forthcoming for both marketers and customers. Key measurement tools such as Nielsen DAR (Digital Ad Ratings), offering deduplicated audience measurement metrics and capabilities from EDO for ad campaign impact are on the way. Additionally, Netflix has implemented two concurrent streams in all 12 markets where an ad tier is available, and improved video quality, with 1080p versus the initial 720p for ad tier users. In its most recent earnings call, the streamer announced it added 5.9 million new subscribers (1.17 million paid subscribers in the U.S.), reaching 238.4 million globally. And many of those subs may be leaning towards the ad tier. At the upfront in May, Greg Peters, co-CEO, Netflix, explained that on average more than a quarter of Netflix sign-ups now choose the ads plan in countries where it’s available, and nearly 80% of ad-supported viewing happens through a TV. Enjoying Adweek's Content? Register for More Access!