保罗Antaki

2022年8月1日

时尚王国(“TFK”),埃及的开拓策划时尚、美丽和家庭配件电子商务市场以360的品牌价值主张,宣布260万美元的种子资金的成功完成。种子资金轮被CVentures共同,埃及的第一个企业风险资本公司和A15,中东和北非地区领先的早期风险资本公司和参与后续投资从现有投资者和时尚产业退伍军人保罗Antaki和纳赛尔Chourbagi。新参与的投资者包括Lotus资本,可持续性和包含的风险基金,投资者Africa-focused Raba伙伴关系,光明venture Partners,基础投资和开罗天使财团基金。收益将用于加速TFK的有效增长,构建可伸缩技术和团队成长。TFK另一个战略重点是加强和规模的360年品牌价值主张涉及提供一站式解决方案覆盖操作,共同开拓市场,omnichannel,和数字内容创建服务,协助当地时尚品牌在他们的数字转换的努力,发展他们的网上销售,帮助他们变得更加可持续。创始人Fadi Antaki,玛丽安Simaika和卡里姆Abd El就2020年7月推出TFK的目的帮助当地时装企业家和品牌所有者出售网络,通过一个负担得起的和方便的购物体验和服务客户为年轻和新兴人才创造有意义的事业。TFK目前帮助超过200名本地及国际领先品牌成长通过策划的市场销售网络和360的价值定位。此外,超过135000个客户正在使用TFK时尚购物需求。该公司还支持女性人才的职业生涯50%的公司的管理者和43%的劳动力是女性。Fadi Antaki,时尚王国的创始人兼首席执行官说:“我们很高兴宣布时尚王国的种子筹资260万美元。 The support of new and existing investors is a proud moment for the entire team. “TFK is a curated marketplace much needed by the rapidly growing fashion e-commerce world. Our market opportunity is vast, and the drivers underpinning it - are compelling. We have grown by more than 3.3x in the last year, and the online customer groups we cater to, are only growing larger. Our competitive differentiators, plus access to our investors’ wealth of knowledge and regional expertise, positions us perfectly to become the market leader in Egypt and beyond.” Egypt’s fashion e-commerce space has no clear market leader, and TFK is filling the gap. The company’s KPIs are compelling: order numbers have grown 3.3x year-on-year, with this rate set to continue in 2022. TFK’s total addressable market is $4.2 billion in Egypt including Fashion, personal beauty & household, and home furniture e-commerce categories according to the latest research by Statista. In 2021, the global fashion e-commerce market value was nearly $700 billion. By the end of 2022, it is expected to surpass that figure, and in 2025, it will reach around $1.2 trillion according to Statista. Shady Tadross, Director at CVentures, said: “TFK’s digital launchpad for fashion, beauty and home accessory brands conforms well with Egypt’s rapidly moving e-commerce scene, essentially enabling small and large brands to sell online as the Company makes shopping easy and accessible for a large and growing target audience. CVentures is excited at the prospect of working closely with TFK, and we look forward to helping Fadi, Marianne and Karim achieve their vision and grow into additional markets.”