尼古拉斯·茱莉亚

2022年9月20日

广告游戏一直创新的最前沿,Sorare的共同创始人兼首席执行官,尼古拉斯·茱莉亚说。他的公司汇集爱运动的人,收藏品和社区,作为车辆了解非功能性测试和熟悉的技术。本周最具创新精神的公司播客,茱莉亚解释他是如何翻译爱足球,热爱收集到一个社区支持的运动员。Sorare已迅速成长为包括美国职业棒球大联盟,并将很快包括NBA也都在一个前提:自己的游戏。所有权是茱莉亚的主要关注点,这他一直试图回到球员和收藏家的手中。“有数十亿美元被花每天都在游戏,我认为这是疯狂的认为今天,绝大多数的(游戏项目)不属于游戏玩家,”他说。“他们不能转售,他们不能移动它们,我们想帮助改变这种情况。“广告广告,这就是为什么他希望那些收集通过Sorare也可以连接在物质世界中,通过玩或看体育或两者兼而有之。“这是对我很重要的东西。我真的不想有助于我们生活在这个超级连接。 I want to help at least stabilize it, if not decrease it.” He says he wants to be a “good” actor. “I think when any radical innovation emerges, there’s a lot of good actors and a lot of bad actors as well, and lots of people during the hype that come for the bad reasons and that’s hard for everyone.” As he explains it, the debate and dialogue surrounding NFTs is a side effect of people experiencing and applying something new to the world they live in. But as Julia says, he’s not truly in the NFT business—he’s in the collectible and fantasy sports business. “We don’t market NFTs. It’s just the underlying technology that makes sense for the product that we are building. If you want to preserve scarcity in the digital world, you need NFTs. If you want to enable portability for your accounts and make them usable in different games or experiences, this is the right fit.” advertisement “The conversation the last couple of months has been about NFTs as a space, as a category, as a market, but it’s not any of that—it’s just a technology,” he says. Or, as he sees it, a means to an end. A form of technology that makes connections—with friends, with passions, with community—possible. A collectible which itself facilitates connection. Sorare, Julia explains, is ultimately a game, and a fun one at that. “It’s very exciting for sports fans because they can play all the roles that exist in a team,” he says. That includes the roles of owner, sports director, coach and of course, player, as well as all of the related responsibilities that accompany each, from tracking talent, to management, to play. “You truly own these cards, and you can play them across the season and you can sell them freely.” While it’s the technology which facilitates true ownership, Julia is adamant that fans should experience the benefits without getting bogged down in the technicalities of it all. Comparing Sorare to Spotify, he explains it this way: when you listen to a playlist you’re intent on enjoying the music—and that’s how it should be. Yes, that music was brought to you by artificial intelligence, but that’s just a detail that doesn’t need to be explained. advertisement Listen to the episode for the full interview. You can listen and subscribe to Most Innovative Companies on Apple Podcasts , Stitcher , Spotify , or wherever you get your podcasts. James Vincent is the guest host of Fast Company’s Most Innovative Companies podcast. He is also a partner and CEO of FNDR , where he has helped founders of some of the world’s biggest companies, including Airbnb and Snap, use the power of narrative to give voice to their vision. Before FNDR and for over a decade, James worked alongside Steve Jobs building Apple’s narrative. advertisement