2023年8月23日

规模403年禁止|免费播客总结大师-雷德•霍夫曼:Jet.com Diapers.com和Jet.com的联合创始人Marc的传说,马克•传说太熟悉向未知的跳跃。一件事他从所有的大胆的努力是你不能独自飞跃。你需要说服你的团队,更重要的是,你的客户和你一起跳。三思而后行!有时,冒险和探索未知的领土可以导致创业成功。找到一个空白市场,问“为什么不存在?”可以是一个起点,创建一个成功的企业。说服别人加入你是冒险一样重要。一个成功的创始人必须说服他们的团队,客户和投资者。Marc传说的童年对数字的热情帮助磨练他的说服技巧。在经历了创业之前,考虑有一个后备计划。 Having a solid plan in place can make the transition smoother and instill confidence in investors and business partners. Sometimes you just jump and see what happens. The right people are crucial to success. Prioritizing hiring the right people for key roles requires creating non-traditional positions like a Chief People Officer A long-term vision It’s important to have a long-term vision in entrepreneurship and be willing to take calculated risks, even if they mean temporary setbacks, to achieve future profitability. Start with a niche product, build customer loyalty and trust, offer specialized experiences, sell long-tail products with higher profit margins, avoid public comparisons, and be cautious in expanding to new markets. Developing a clear strategy and unique value proposition sets you apart from the competition. Success requires deep customer understanding and the willingness to iterate to stay ahead. Take people with you as you make a business leap, have a mission-driven approach, and build something you’re proud of, not just focused on transactions and profit. Scaling with the right people Creating a unique approach to logistics and incentivizing customers can pay off in a big way. Don’t be afraid to change the narrative and invest in marketing to accelerate growth. To scale your business, create a clear vision and strategy with objectives and success metrics. Build your organizational structure around your strategy, and be deliberate about roles and responsibilities. The right people are crucial to success. Focus on finding individuals who are smart, passionate, and have the right traits to succeed. Building a supportive team is crucial. If you want to move fast, spend a lot of time upfront on clarity. What exactly is your vision? The importance of persuasion in successful entrepreneurship Entrepreneurship requires the willingness to take risks, which is a valuable asset for an entrepreneur. However, the ability to convince others to take the plunge with you is equally important. Founding a company is similar to jumping off a cliff and building an airplane on the way down. To achieve true success, founders must also convince their team, customers, and investors to join them. Example: Marc Lore has refined his method of bringing people along with him as he takes entrepreneurial leaps. His childhood passion for numbers helped him escape from others, but he learned the importance of persuading others later in life. Taking on the competition: risks and rewards Poking the bear of a larger competitor can be risky, but sometimes it can accelerate growth and elevate your brand. However, it’s essential to have a clear strategy and a unique value proposition that sets you apart from the competition. Customers need to be convinced to make the leap with you, and you can’t rely solely on being faster or better. If you’re going to take on Goliath, it’s important to understand their playbook and come up with one of your own that leverages your strengths. Success requires a deep understanding of your customers and a willingness to iterate and innovate to stay ahead of the competition.