2022年12月14日

杰西卡·阿尔芭(Jessica Alba)的清洁美容和生活方式品牌“诚实公司”(The Honest Company)任命前亚马逊(Amazon)和通用磨坊(General Mills)高管卡拉·Vernón为新任首席执行官。Vernón将于2023年1月9日加入Honest，接替现任首席执行官尼克·弗拉霍斯(Nick Vlahos)，后者在担任该职位近6年后退出日常运营。弗拉霍斯将继续留在Honest的董事会。最近，Vernón在亚马逊工作，担任消耗品副总裁，在那里她领导婴儿护理，家庭产品，食品，饮料，健康和保健，以及美容品类。她还被认为在活跃亚马逊的美容体验方面发挥了重要作用，包括增加了新兴和知名美容品牌的投资组合，引入了专有的虚拟口红试涂技术，并创建了有史以来第一个季节性美容商品促销活动:亚马逊的假日美容大采购。作为Honest首席执行官，Vernón将负责品类增长，推动盈利能力，并支持公司成为清洁生活方式运动的领导者。Honest公司创始人兼首席创意官阿尔巴在一份声明中说:“我很高兴卡拉加入Honest公司担任下一任首席执行官。她是一位具有战略眼光和远见卓识的领导者，她将继续将Honest打造为下一代的遗产品牌。“Carla的独特之处在于她天生就有能力推动产品创新和市场战略，吸引消费者的想象力，增强品牌忠诚度，并显著影响底线。我再也找不到比他更好的人能带领Honest进入这激动人心的新篇章了。 With Carla at the helm, I am confident Honest will continue to redefine category expectations and pave the way for others to follow." Jessica Alba’s The Honest Company appoints new chief executive Commenting on her appointment, Vernón added: “As a leader of the clean lifestyle movement, The Honest Company is uniquely positioned to meet the needs of this era and I am thrilled to join Jessica and the leadership team with a fresh perspective as we enter a new chapter of innovation and growth. “As I take my seat at the table as a woman, a mom, and one of the only Afro-Latina CEOs of a US public company, there are so many people and experiences that come with me. These are perspectives that can inspire our future growth and vision. That is what is so unique about The Honest Company. This brand was built to bring a rumble of change across industries, leading the way to bring clean and ethical products to the mainstream. And, we will continue doing that with products designed in new and better ways that meet today’s and tomorrow’s needs.” The Honest Company launched in 2012 as a consumer-first, digitally native brand focused on the clean lifestyle movement. It offers personal care, beauty, baby and household products, which are available via honest.com, third-party e-commerce partners and approximately 50,000 retail locations across the US, Canada and Europe.