Jens Lapinski

2021年10月9日

一轮融资也看到参与从Guillaume顶架,扎克Coelius,马克斯•Altschuler康纳Murphy, Jens Lapinski。募集资金将用于扩大市场推广和客户成功团队Clarisights,一个SaaS市场情报公司,提供报告解决方案提高了14美元Mn种子轮由红杉资本印度。其他参与者的轮包括OMERS企业和天使投资者像Guillaume顶架,扎克Coelius,马克斯•Altschuler康纳Murphy, Jens Lapinski。Clarisights平台让企业营销数据连接到销售数据,使它容易衡量销售的营销策略和属性的表现。班加罗尔和帕洛阿尔托启动Ankur古普塔和Arun Srinivasan成立于2018年。它描述了其产品作为数据摄入和分析平台,使营销人员能够想象和见解来自。这个平台有一个浏览器界面,允许商家添加网站分析和数字广告数据来源。后端然后做必要的转换,使营销人员访问数据并构建交互式可视化和仪表板。使用商业智能工具帮助营销人员深入了解客户的愿望,态度和消费者行为。这些见解可以用于设计产品和服务,制定营销策略并改变最好的投资回报的目标市场。 Clarisights clients include Livspace , an Indian interior design marketplace and HelloFresh, a German publicly traded meal kit company and Universal Music Group among others. The startup currently employs 20 and is planning to use the fresh funds raised to build early go-to-market and customer success teams. The global business intelligence market is expected to reach $30.9 Bn in 2022, growing at a compound annual growth rate of 12.6%. A key driver in the market share expansion will be affordable business intelligence platforms targeted at startups and SMEs. The industry is further forecast to grow to $34.5 Bn by 2027, growing at a CAGR of 6.4% between now and then. According to Inc42 Plus, the total gross value added of the Indian SMB sector is estimated to be worth $872 Bn. These SMBs have a higher potential for adopting business analytics tools as these could be aligned with digital tools used for payments, accounts, sales tracking and more. The startup operates in the same space as Nielsen’s Visual IQ and Neustar’s customer analytics, but mainly targets startups and SMEs who would find its advertised flexibility useful.