Jana移动

2017年11月21日

(照片:Jana移动)3分钟阅读当Facebook试图提供一个版本的免费互联网在印度,它没去很好。公司的应用,被称为自由基本马克·扎克伯格作为一种帮助人们摆脱贫困通过互联互通能力让访问只有有限的网站(如Facebook)。印度最终禁止违反网络中立和类似的服务,互联网服务提供商的原则不应该支持特定的网站。广告一种鲜为人知的公司正在尝试一种不同的方法。Jana,波士顿科技公司,帮助发展中国家的智能手机用户上网免费通过广告的支持。MCent,该公司的手机浏览器,它可以访问任何网站,显示各种广告等广告NBA,亚马逊和网站Saavn流印地语音乐。然后它使用广告收入来支付消费者使用的数据。在后端,该技术可以识别一个电话号码和网络,然后信贷资金投入这个人的账户。“我们开始这个项目,想办法为十亿人提供真正的不受限制的互联网接入,“Nathan Eagle创始人Jana说。(照片:Jana移动)公司7月在印度推出的浏览器,并在三个月内有一百万用户。每隔六周之后,用户的数量几乎翻了一倍。 For users, the savings can be significant; in some cases, people pay around 10% of the average daily wage on connectivity. In India, for example, where many people live on around $30 a month, a monthly phone bill with data can cost $3. In many emerging markets around the world, where smartphone ownership is quickly growing, people who own smartphones can’t afford data plans. Jana says that it is able to earn more money from ads than it spends to offset data costs–paying for up to 70 megabytes of data daily per user who otherwise would have racked up pay-as-you-go charges–as advertisers begin to shift to targeted mobile ads. Advertisers now spend roughly $200 billion in emerging markets, often on traditional platforms. [Photo: Jana Mobile] “That’s currently essentially going into the pockets of the people who own the billboards in Lagos, or the radio stations in Sao Paolo, or the TV networks in Delhi,” says Eagle. “If we can get 10% of that spend redirected away from those big media owners, and instead going directly to the very consumers that each brand is trying to reach, then we’d be able to provide a billion people with free, unrestricted internet access.” The company first began developing its technology a decade ago, and initially offered users internet access in exchange for completing surveys from organizations like the United Nations. But they quickly realized that there wasn’t demand for market research at the scale they could provide–tens of millions of people–and the business model couldn’t support their goal, so they shifted course to advertising. advertisement Jana’s mission is similar to that of projects like Alphabet’s Project Loon, which uses high altitude balloons to create wireless networks, or plans from Elon Musk and Richard Branson to use satellites to do the same thing. Facebook has tested solar-powered, internet-beaming drones. But while Project Loon aims to bring internet to remote areas–or to disaster zones, as in Puerto Rico–Jana is focused on reaching the 90% of people in emerging markets who have connectivity and just can’t afford to use it. [Photo: Jana Mobile] “When you look at something like Project Loon . . . the reality is they’re trying to provide coverage to populations that are not accessible by the cellular network,” says Eagle. “But the reality is those populations are diminishing in size pretty dramatically in size as cellular networks become more and more ubiquitous. So while they’re great projects, that’s not the problem we’re trying to solve.” The company now provides free internet access to 40 million-plus users in 15 markets. It plans to expand in Southeast Asia, sub-Saharan Africa, and Latin America. “If this continues to scale, I think we have a reasonable shot at getting to a billion users in three to five years,” Eagle says. About the author Adele Peters is a staff writer at Fast Company who focuses on solutions to some of the world's largest problems, from climate change to homelessness. Previously, she worked with GOOD, BioLite, and the Sustainable Products and Solutions program at UC Berkeley.