布伦丹·奥德利

2020年6月18日,

剧本,瞄准的Patreon健身内容,宣布结束300万美元的种子轮今天从几个著名的天使。投资者名单包括Giphy创始人亚历克斯•钟StyleSeat旋律麦克洛斯基创始人Eventbrite创始人Renaud面貌,第七代创始人约翰•Replogle前乳房增长主管埃德•贝克前超级产品主管丹尼尔•格拉夫产品亨特创始人Ryan胡佛鸟头的布伦丹·奥德利和Uphonest资本增长。冠状病毒大流行后,社会距离,健身空间经历了一次转变。Peloton猛增,ClassPass pseudo-pivoted和传统的健身房都在努力寻找槽在这个新的世界。剧本看起来这些健身项目,以及更广泛的娱乐社区,其业务模式。公司为消费者提供了一个无限的订阅15美元/月或99美元/年消耗尽可能多的健身内容。剧本并不是由一个专注于最终用户,而是从给创造者的前提下他们需要的工具来促进自己的用户社区。启动绝大多数的能量集中于创作者提供一个空间,他们可以按照自己的方式创建和货币化其内容。启动,由杰夫Krahel共同创立,迈克尔Wojcieszek Kasper突袭,客户需要削减20%的费用,其余的创造者在两种不同的形式。第一个是基于创造者的社区,他们将通过一个定制的平台链接,在这种情况下,创作者拥有经济学。 This means that, even if a user wanders from their original creator on the platform to another, the original creator still gets an 80% cut from that user. For users that are brought on to the platform by Playbook, and then select a creator’s content, Playbook pays out the creator based on seconds watched. “Our focus is really on the creator and their community,” said Krahel. “Consumers don’t switch between creators very much. In fact, less than 50% of consumers switch. They’re often very dedicated to their creator. So we look at this more as a Patreon in terms of the business, where we want to give the best tools to the creator who is going to deeply engage with their community and monetize their content and social distribution.” Interestingly, Playbook isn’t just focused on getting fit. The app, with more than 150 trainers on the platform, also has content around sports training, whether it be for conditioning or working on technique within various sports. The company has locked in some high-powered creators, including Magnus Lygdback, trainer to Gal Gadot and Ben Affleck; Don Saladino, trainer to Ryan Reynolds and Blake Lively; Boss Everline, trainer to Kevin Hart; Hannah Bower, trainer and well-known fit-mom; and yoga and meditation influencer Morgan Tyler. Playbook says it has a waitlist of several thousand creators that want onto its platform. The company looks for a few things when onboarding a new creator, namely an existing community of followers (on Instagram or YouTube or wherever) and an existing library of content. That’s not to say that new trainers can’t join the platform, but these are two signals that could help close the deal. Playbook says it’s seeing 140% new creator account growth in 2020. Playbook also offers an onboarding guide for creators, similar to the Etsy Seller Handbook, to offer a variety of example videos, best practices and other tactics for success. Of existing creators, women make up 60% of the pool and 15% of creators are people of color. Internally, around a quarter of employees for Playbook are women.