2023年8月12日

留在母品牌的核心价值,然后为客户提供更多的选择,阿施施古普塔说。142分享观点,建立强有力的产品品牌是客户保留的前进道路,印度阿施施Gupta说,大众的品牌总监。德国汽车主要建立了标志性的品牌高尔夫和甲虫品牌在全球范围内成功能够为马球掀背车开辟属于自己的空间在一个高度竞争的市场进入。古普塔说,客户已经知道大众品牌的代表,因此,挑战在于推进的消息,使他们更相关的“产品品牌”。跟Hormazd Sorabjee、编辑、汽车印度,他说内创建其母亲品牌是前进的方向。“留在母品牌的核心价值,然后为客户提供更多的选择”,就是他所说的。解释传统汽车制造商可以利用他们的好处,他说,与遗留的汽车制造商所面临的挑战是品牌如何快速适应不断变化的客户期望和不断变化的技术。他的例子与马球GT子徽章,这是结转Taigun和博洛尼亚,以及今天,几乎40%的销售收入来自GT徽章,这两个之间的传播。最近推出了博洛尼亚和Taigun在激烈的市场中,古普塔将希望重现马球品牌和GT其的魔力。进一步解释客户保留的问题,他说产品是核心。有三个Rs是重要的。 Relevance. How relevant your brand is to the customer’s aspirations which are developing every day. How is your response to the customer, not only at the time of ownership but also at the time of prospecting, which is the inquiry, and the third is how responsible does the customer see you as a brand, for him and for his experiences. "These are three important things, which as a brand we focus on making sure that we stay relevant to the customer, we respond to him whenever he requires something and we take responsibility for our actions. This cycle repeated over and over again is what generates customer retention," he adds.