Tolaram非洲食物

2018年5月7日,

2018年5月7日——埃里克•施罗德分享:巴特尔克里克,密歇根州。——建立在其认为在新兴市场扩张是经济增长的关键,凯洛格公司已经宣布在西非企业增加投资。与第一季度财务的释放,凯洛格5月2日宣布投资总共大约4.2亿美元增加其合资企业股权利益在西非。作为这一举动的一部分,凯洛格表示,它已行使其Tolaram非洲食物选择收购的股份,控股公司的包装食品的主要制造商在尼日利亚和加纳。由Multipro Tolaram大部分的产品分布,最大的食品经销商产品在尼日利亚和加纳。凯洛格,连同Tolaram, 2015年9月以来Multipro 50%的投资兴趣。除了Multipro,凯洛格和Tolaram自己的另一个合资企业,凯洛格Tolaram尼日利亚有限公司合资成立于2016年1月市场和分发早餐和零食品牌在西非和面条在非洲。在凯洛格亚太分公司营业收入总计2600万美元在截至3月31日的第一季度,同期从2300万美元上涨13%。净销售总额为2.52亿美元,从2.27亿美元增长了11%。5月3日在与分析师的电话会议上,阿米特Banati,亚太区高级副总裁和总裁表示,该地区的增长推动了三个主要因素。 “The first is growth in emerging market cereal, and more recently, wholesome snacks across Asia and Africa,” Mr. Banati said. “We are seeing double-digit growth in markets like India, Southeast Asia, Korea and South Africa. “The second factor is our continued expansion of Pringles. In quarter 1, we grew Pringles at a double-digit rate, led by growth in emerging markets. And this represented an acceleration from the mid-single-digit growth that the brand has been achieving consistently over the past two years. “The final factor is the stabilization of the region’s core developed market, Australia. By focusing on the playbook we know wins in cereal, relevant food news combined with effective brand building and excellent in-store execution, we return to share growth in 2017. And we continued to gain share in quarter 1 of 2018. The combination of operating leverage from the strong top-line growth with productivity savings from Project K and zero-based budgeting enable us to increase brand-building investment at a double-digit rate in the quarter and still deliver 17% operating profit growth as well as strong operating margin expansion. And remember, these sales and profits results don’t yet include any of our joint ventures.” Digging deeper into Kellogg’s strategy for forming joint ventures in West Africa, Mr. Banati said the moves were “prudent from a capital and risk standpoint as we moved into a new market with a new partner.” He said Kellogg’s stake in Multipro has given Kellogg access to “an unrivaled distribution and logistics system in Nigeria.” By acquiring 50% in Multipro’s holding company, Tolaram Africa Foods, Kellogg has secured a stake in Dufil. “(Dufil) is a leading manufacturer and marketer of packaged foods in Nigeria and Ghana, including the No. 1 brand of noodles,” he said. “Dufil is a well-run company with excellent growth prospects and very strong profitability.” Kellogg Tolaram Nigeria Ltd., meanwhile, is focused on the manufacture and marketing of cereals and snack brands in West Africa. “In just two years, we have seen rapid expansion in this venture,” Mr. Banati said. “More recently, we constructed a cereal plant in Nigeria for local production. And in quarter 1, we successfully launched Kellogg’s cereals, which are off to a very strong start. We also launched Kellogg’s noodles into South Africa and Egypt. This venture is showing exciting prospects for growth.” Related Articles