2023年3月20日

葡萄酒行业顾问的广告自成立以来,WineDirect有一个核心目标:为酒厂提供他们需要建立并运行一个成功的电视直销业务。WineDirect实现这一目标提供了一个一体化的解决方案,包括网站工具,品尝室销售点、葡萄酒俱乐部和满足。今年,WineDirect推出了全新的平台。团队决定为网站内容和功能与BigCommerce合作使他们专注于构建许多wine-specific方面需要满足业界的需要。客户不会产生额外的成本升级因为WineDirect完全理解他们的数据和设置和一个专门的团队来支持迁移和培训。客户可以依靠WineDirect专家的团队协助在漫漫长路的每一步。“我们的新平台是一个真正的一体化解决方案,不需要昂贵和复杂的集成,然而,它也是开放和灵活,所以如果你有一个独特的需求,集成将是简单的“,在WineDirect产品副总裁吉姆·德说。“我们利用BigCommerce的面向消费者的网站和内容管理和技术建立所有错综复杂的葡萄酒厂需要含税,合规、报告和库存,导致一个完整的系统,重要的是,一个酒厂的事实来源的数据。那么,新平台的一些特性?漂亮,动态店面全新WineDirect平台允许酒庄创建独特的店面与用户友好的页面工程师和模板,使它容易实现动态网站内容,给消费者一个个性化的体验。 Fast and secure checkouts allow the use of coupons, gift cards, promotions, and even give consumers a choice of modern payment options like Apple Pay and Google Pay. Clients can manage multiple storefronts and brands within a single customer database, allowing businesses to market more effectively. Sophisticated segmentation and email tools let you send the right message at the right time to the right person, automatically. All of these features are included in a winery’s one monthly subscription fee with WineDirect. Intuitive Point of Sale with Fast Checkout The intuitive Point of Sale (POS) system was built with wine businesses and their customers in mind. Everything you need to know about your customers is at your fingertips, giving your staff the ability to easily reference information and enhance personal relationships, making it easier to upsell. There is no per-user fee, and it is easy for seasonal staff to master quickly. A fast checkout, multiple payment options, and offline mode make sure you never miss a sale. The new POS payment hardware allows businesses to accept all major payment methods in addition to the modern digital payments mentioned above. VIP Treatment for Club Members Reimagined wine club software in the All-New WineDirect makes it easy to control every facet of your wine club. Seamlessly manage multiple club tiers, subscriptions, and allocations with built-in email tools to segment and market to your members. A member portal gives customers the flexibility they crave to easily personalize orders and update information. Robust reporting tools track attrition rates and stay on top of sign-ups, customer anniversaries, and more, which increases member retention and club growth. The All-New WineDirect is the best comprehensive commerce platform for wineries to start, manage, and grow their direct-to-consumer business. WineDirect clients can request their upgrade by completing the form here . If you are interested in WineDirect for your winery, please request a demo to get a closer look at the new platform and ask questions directly to the WineDirect team.