2023年4月23日

EKATERINA BOLOVTSOVA通过Pexels英国tech-first个性化美容市场Sourcerie获得£180万年计划公平联盟领导的一轮融资资本和Vorwerk企业。谁:Sourcerie成立了克里斯汀Cardwell和亚历克斯·拜尔,今年2月推出。公司之间建立一个个性化的购物市场消费者、零售商和品牌在消费者可以访问基于客户反馈和机器学习的建议。软件是用于处理成千上万的在线消费者评论提供高度个性化的产品推荐。原因:资金将构建技术平台和个性化软件消费者的护肤、护发和身体保健需求。自180万年关闭£计划,他们正在招聘一个团队在工程、产品、商业和市场营销。用他们自己的话说:“我们是超级的印象与创始团队的背景从Palantir,美丽的函数,欧莱雅,Refinery29,麻省理工学院的工程学学位,剑桥和牛津大学,加上丰富的技术经验,美丽和比例风险资本支持的企业,“Jeevan休闲大衣品牌,公平联盟负责人,说的投资。”再加上他们的激情为空间,我们知道这些创始人破坏现状的美通过帮助消费者和供应商申请目标,数据驱动的决策个人护理的需要。”“We want to enable a natural human behavior—seeking a recommendation—and use tech to scale that,” Cardwell told the Financial Times. “We work with both retailers and brands to integrate their products and reviews into our brand, and show a marketplace to the consumer. It’s a curation of reviews, not just products. What are people just like me saying about this product?” “Beauty is a massive market but a tech laggard,” Beyer told Tech Funding News . “Making use of messy data is hard in any industry, but personalising for beauty has so much more nuance that can only be captured by scaling community input. The data platform and software we’re building has so many potential use cases for the broader industry. We’re already in discussions with many of our supplier partners about potential applications, from making data-driven buying decisions, to being their white label in-store recommender. Beauty and retail have historically struggled to attract engineering talent that can deliver on this, but it’s something that only we can deliver on with our expertise and platform.” Katharina Neuhaus, Principal at Vorwerk Ventures, commented, “In a world in which customers are increasingly overwhelmed by choice and information, we couldn’t be more excited to support Alex and Kristin who are building a truly data driven approach to enable millions of people to find the most suitable products for them.” DETAILS: Sourcerie raised £1.8 million in a pre-seed funding round from Playfair Capital and Vorverk Ventures. Strategic angels that participated in the round are Sandrine Deveaux, EVP Future Retail at Farfetch, Mandeep Singh, co-founder of Trouva, Renee Parker, former head of Amazon Luxury Beauty, Vanessa Goddevrind, former EMEA Head of Beauty for McKinsey, Jason Scott, former head of Google’s US Startup Ecosystem, Joe Falter, co-founder of Zapp and former Jumia founding team member, Laura Connell, Partner at Atomico, Anna Sweeting, Founder Vaultier7, and Claire Cherry, Partner at Joyance. ×