特洛伊Osinoff

2023年2月23日

球迷用Zurp可以支持影响因素不改变他们的消费习惯。2023年2月22日更新:2023年2月22日,Zurp创始人是特洛伊Osinoff(左),迈克尔·Lisovetsky(中心)和阿施施Pandhi(右)。|图片:Zurp /建在确定的最新举措特斯拉,苹果和谷歌的行业倾向于主导科技新闻空间,有很好的理由。然而,科技巨头并非只有把创新部门。为了突出的科技公司,建在了未来5年在美国七大科技中心。每个季度,我们将功能五早期科技公司,在每一个非营利组织或企业家中心刚刚可能是下一个大事件。阅读我们聚集纽约的创业公司从上个季度上升。* * * TikTok超音速的崛起,抽搐和其他创作者平台已经民主化成名的道路。创作者的个性和内容组合可以吸引忠实的球迷他们的意见很有价值和产品建议,影响力营销已成为一个164亿美元的产业。Zurp,纽约fintech创业公司成立于2022年,即将推出的信用卡允许超级粉丝加深与他们最喜欢的创造者之间的关系没有改变他们的消费习惯和购买任何额外的产品。 Every time a fan swipes their Zurp credit card, their favorite creator will receive a percentage of the purchase, similar to a cashback credit card. In return, creators will provide Zurp users with the type of access that is invaluable to a superfan. One creator, a top TikTok personality, wants to take a fan to the YouTube Streamy Awards and have the fan appear in her videos. In another example, an e-sports team plans to send its fans to tournaments and let them join team scrimmages. Musicians have agreed to call Zurp users on FaceTime or offer backstage passes. The affinity card space hasn’t been disrupted in years and we discovered a really interesting new side of the market.” “The magic of Zurp is that it’s a win/win for both the creator and their fans,” Zurp co-founder and co-CEO Troy Osinoff told Built In. “The affinity card space hasn’t been disrupted in years and we discovered a really interesting new side of the market.” The Zurp credit card also provides creators with anonymized data about their fans’ spending habits. If a creator can see that their fans are loyal customers at a certain restaurant or retailer, they could share that information with the restaurant or retailer to negotiate a sponsorship deal. Creators could also use that information to inform any products or brands they might launch in the future. “This is all really insightful data that creators have never been privy to before and they’re very excited about,” Osinoff said. Zurp’s three co-founders are no strangers to the creator economy. Osinoff, along with co-founder Michael Lisovetsky, ran influencer campaigns for large brands through JUICE, their digital marketing agency. Osinoff and Lisovetsky have also helped pop star Halsey, television personality La La Anthony and YouTuber MrBeast launch e-commerce brands through Peachy, their e-commerce consultancy. Zurp co-founder Ashish Pandhi also brings a depth of knowledge about creator platforms as the former CTO of Bettr Social. Zurp, which has raised $5 million in pre-seed funding, plans to launch its credit card this quarter with five yet-to-be-announced creators that collectively boast more than 250 million followers, according to Zurp. More than 60 creators, including athletes and record labels, have expressed interest in joining Zurp’s network, Osinoff said.