2022年7月6日

D2C面包店品牌十三提出了500万美元的资金从炉边ETtech率企业部分故事ETtech Aditi翰达岛和Sneh Jain,创始人,十三直接面向消费者(D2C)烘焙品牌十三说,已经筹集了500万美元的资金——混合债券和股票由炉边企业。该公司拒绝透露估值。创业计划用这些钱投资于研发、雇佣首席高管级别高管,市场品牌,扩大其分销网络,提升公司的技术,包括需求预测,并扩大其面包店产能,以满足不断增长的需求。十三创始人Sneh Jain对外星人说,公司的销售增长5倍到30卢比FY22公司取得重大进展在线通过亚马逊和BigBasket等电子商务市场,并通过快速c-ommerce Swiggy等公司。“没有真正的民族品牌特别是如果你谈论面包和蛋糕在更高的质量和溢价水平,”Jain说。“你和现代面包质量水平。另一方面,你只有一个本地艺人面包店。所以,你将会有人在你的区域,但也不会。这就是我们觉得差距。”“我们决定投资于十三是由我们的基金论文寻找创新的空白空间在整个D2C产品,”莫汉蒂说Prayag,本金,炉边企业。 “They bring the packaged version of artisanal bakery products, which is addressing a huge market, backed by technology innovations around processing and packaging.” The company was founded in 2013 by Jain and his wife Aditi Handa, who is the head baker at Baker’s Dozen. The startup produces sourdough bread, cakes, cookies, and crackers from its factory near Ahmedabad in Gujarat. Discover the stories of your interest “I would like to break our journey into two parts - the first part is from 2013 to 2019 when it was about understanding the consumer and expanding our product portfolio. We added cakes, cookies, crackers and built the distribution network,” said Jain. “In the last two years, we scaled with new products and technology.” Jain said the reason behind the 5-times growth was the changes Baker’s Dozen brought to its packaging using a technology called modified atmosphere packaging. It involves altering the atmosphere inside the packet to ensure extended shelf life. It is a common practice in baking across Europe, and Baker’s Dozen is the first to implement the technology in India, claims Jain. This move increased the shelf life of its products from 1-3 days to 2-3 months. Read More News on