2022年11月3日,

共享合作创建一个全球基础设施提供简化访问自身的数据编程广告OpenX技术,Inc .)全球领先omnichannel广告交换,和Permutive privacy-safe观众平台出版商和广告商,公布了一项合作,使买家和卖家的在线广告建立和激活全球观众不使用第三方饼干或设备id,同时保留用户数据的安全。OpenX / Permutive合作加强之间的联系出版商和营销人员通过有效地交付可寻址和可伸缩的广告库存买家,同时允许出版商保持控制,从其自身的数据。国际合作提供了营销人员在美国和一个privacy-safe访问点的识别和精确达到观众在规模和透明度。很容易通过激活OpenX交易id,方和观众的目标依赖于封闭式,出版商的数据。OpenX交易所每天处理3000亿多个广告请求通过网络超过130000域。通过publisher-owned答应了数据,Permutive观众平台在2021年交付超过5600亿通道的印象。宣布之际,一个转折点的行业越来越多的消费者选择了与广告客户分享他们的信息。与今天的开放网络unaddressable近70%,这一伙伴关系满足日益增长的市场需求的第一手数据,遵循一致的和透明的建设标准,从而简化激活和提供简化访问现成的和完全可寻址的观众群体。“在整个广阔的开放网络,媒体是高度分散的,寻找和吸引观众是否提供方便的隐私的方式是数字营销的挑战和必要的,”约翰·绅士说OpenX的首席执行官。“联合Permutive允许我们为买家解锁独特价值和出版商通过精确定位是安全可靠的。” “As consumers have more choices and tools to opt-out of sharing their data for advertising, privacy-safe audience targeting without the need for third-party cookies provides much-needed addressability solutions for publishers and advertisers,” said Joe Root, co-founder and chief executive officer of Permutive. “Our partnership with OpenX is a powerful example of adtech working together to empower advertisers and publishers to harness the full potential of first-party data while creating a more transparent and responsible web.” The partnership offers more than 200 standardized behavioral cohorts, evaluated in real time – for example, real estate, travel, automotive, pets, and fashion and beauty – and is mapped to the industry-standard IAB Audience Taxonomy that identifies and describes segmented audiences based on similar interests, characteristics and behaviors. Another advantage of the partnership is the accessibility of more sustainable advertising. OpenX is the only supply-side platform to be independently certified as a CarbonNeutral® company, and the use of its ad exchange offers marketers the opportunity to reduce the carbon footprint of their campaigns. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post