2023年4月23日

EcoSoul - category-leading启动环保家必需品产品空间——宣布它已经筹集了1000万美元结束的系列。这一轮融资是由Accel,看见辛格Capital Partners的参与。在过去的一年中,该公司已经在美国市场巨大的增长。它确立了自己作为一个主要玩家在关键的电子商务平台和零售跨多个产品类别横幅。消费者越来越趋向购买环境和伦理可持续的产品。NielsenIQ的和最近的一项研究发现,78%的美国消费者认为可持续的生活方式是很重要的。产品与ESG-related凭证占所有CPG增长的56%。但负担能力对于消费者来说是很重要的,因为他们采用环境、社会和治理产品。EcoSoul从根本上破坏了家庭生活必需品市场将25%的价格范围内的环保替代传统主流塑料或纸产品。相比之下,早期环保家庭必需品价格竞争对手品牌产品在1.8 x 2.5 x主流塑料或纸质产品的品牌。 Plus EcoSoul has achieved this differentiation with product/material innovation and an optimum supply chain model. By 2030, the global eco-friendly and sustainable home goods market is expected to reach over $300 billion. In the US, even though sustainability-marketed products are 16.1% of the market, they delivered 54.7% of the CPG market growth. And sustainability-marketed products grew at a rate of 7.1x that of conventionally marketed products and 3.8x that of the CPG market. EcoSoul also recently launched several products in India and has expansion plans for the Canada, UK, Germany, and UAE markets in the categories of Kitchen and Dining, Bath, Home Care, and Baby and Feminine Care. KEY QUOTES: “We are grateful to our customers, investors, partners, and associates for helping us in driving our mission of accelerating the world’s transition to a sustainable lifestyle by creating plastic-free and tree-free products from earth’s most renewable resources. Our differentiated products and supply chain innovation enables us to bring eco-friendly home essentials to price points comparable to traditional plastic and tree-based paper goods. In short, we are democratizing the eco-friendly home essentials market. We are excited to see the strong adoption of our products in the US market. We thrive on this momentum and plan to expand our product range in potential international markets.” — Co-founders Rahul Singh and Arvind Ganesan “There is a global macro-tailwind of shifting away from the use of single-use plastic with increasing regulatory pressure. This coupled with rising consumer sentiments towards sustainable everyday essentials, especially in western markets is driving growth. EcoSoul is taking advantage of this demand and leveraging the Asian supply chain to offer eco-friendly products at affordable price points. The EcoSoul team, with their global supply chain expertise and strong commercial value proposition for retailers, is uniquely positioned to be one of the early disruptors in this industry.” — Prashanth Prakash, partner at Accel Trending on Pulse 2.0