拉塞尔韦斯特布鲁克企业

2022年8月1日

洛杉矶湖人队的篮球运动员拉塞尔韦斯特布鲁克是扩大自己的品牌进入数字广告游戏。湖人的首发控球后卫,韦斯特布鲁克是发射韦斯布鲁克企业提供一个新的数字媒体部门,RW数字。部门成立创建具体的解决方案,让品牌更精通不同的听众和加强拥有并经营少数出版商。RW数字,我的使命就是让品牌达到多元文化的观众通过编程数据驱动的媒体解决方案。当前多元文化广告缺乏市场知识和文化差异有更深一层的认识。我们的平台还与品牌合作推动社会影响重要的社会原因,”韦斯特布鲁克在一份书面声明中表示。“缺医少药社区赋权是我的激情。有了这个风险,我可以在全球范围内产生影响。“韦斯特布鲁克的商业投资组合已经迅速增长,因为他触动多个垂直行业,包括风险资本、时尚、房地产、保险、和最新风险,数字广告。明确专注于帮助缺医少药和有色人种,韦斯特布鲁克有意通过大幅扩大他的使命的赋权和周到的探索更多的方式来达到成功。 With the announcement of this new venture, Westbrook is partnering with Causal IQ, a leading programmatic solutions provider. The entrepreneur selected the company as a strategic partner based on its comprehensive programmatic advertising expertise and digital media experience of over 15 years. “Together with Causal IQ, we have developed a sophisticated platform with extensive data sets to streamline the ability for brands and agencies to reach targeted audiences whilst amplifying owned and operated minority publisher voices,” said Donnell Beverly Jr., Russell Westbrook Enterprises president. “Causal IQ shares Russell’s vision and brings to the table advanced analytics and data, making them the perfect partner.” RW Digital already has compiled a client portfolio with key brands, including AT&T, PepsiCo, Moderna, American Airlines, and American Entertainment Network.