兰德制革匠

2022年11月15日

美通社纽约,2022年11月15日,ShopMy关闭了从8美元资金由兰德制革匠系列以及一群私人投资者包括贾斯汀菅直人抽搐的创始人。ShopMy允许创作者容易简化他们的从属营销和支付与品牌赞助努力时支付社会和付费搜索正变得越来越昂贵和不那么有效。ShopMy成立于2020年,由克里斯•Tinsley哈利控制与蒂芙尼Lopinsky,三个技术人员从麻省理工学院和哈佛大学。他们的任务是简化的货币化过程创造者经常分享他们对社交媒体通过提供产品推荐获得数以百万计的佣金产品和使用数据驱动的方法来更好的连接与创造者热爱自己的产品品牌。ShopMy引入真实世界的产品促销和赞助内容通过减少所需的摩擦与品牌创造者的爱。“创造者扮演了这样一个重要的角色在指导消费者的购买决定,所以我们的任务是建立一个联盟平台,客观反映和奖励创造者对其影响。我们感激我们的投资者分享我们的愿景,我们期待继续在这个不断增长的创新部门。”ShopMyCEO and Co-Founder, Chris Tinsley. AD AD The Series A funding will allow the team to scale engineering product and design, build a mobile app version of the platform, expand their VIP shop manager program, as well as relaunch the platform with a new look and name [previously ShopMy Shelf]. The rebrand coincides with the addition of fashion and home creators, retailers and brand partners. Creators can now have their community shop their (Beauty) Shelf, (Fashion) Closet and (Lifestyle) Home. There are over 10,000 creators live on the platform who are driving millions of dollars of order volume monthly from over half a million shoppers every month. The audience skews mostly female between 25-44 years old, with 70% located in the US and the remaining 30% being split between Canada, the UK and Australia. Consumers spend between 10 minutes and 1 hour on the platform, scrolling through shelves featuring products used on the latest celebrity red carpet beauty looks, IG tutorials, OOTD, tried-and-true Dermatologist recommendations and more. Creators can monetize from over 40,000 sites and participate in collaborations and receive gifted products from any of the over 200 subscribed brand partners. Through the platform creators have complete transparency into their performance- clicks, engagement, orders and related data points are all easily accessible for every product and brand they recommend. For the first time on an affiliate marketing platform, they have granular, easily digestible insight into their data. Dr. Muneeb Shah, better known by his TikTok handle @dermdoctor , where he has 16.8M followers, is an active user and advocate of the platform, saying, "ShopMy is the most creator-friendly affiliate platform on the market. It makes it easier for my followers to find the products they're looking for to improve their skin concerns. I have access to performance data that I've never had on an affiliate platform before so I can now share with brands the exact engagement, amount of orders and clicks that I've had for their products. I also gain better insights into the types of content my followers care about." AD AD Creators currently on the platform include beauty and fashion creators, as well as celebrity and media, including; Olivia Palermo, Gucci Westman, Marianna Hewitt, Stephanie Shepherd, Dr. Shereene Idriss, Ash K Holm, Katie Jane Hughes, Sean Garrette, Dr. Simon Ourion and more. The creators make commission through a lucrative affiliate program, with brands offering between 10-40% commission rates on products sold through their shelf. The monthly earning opportunity on the site for experts is currently $35K+ and increasing as the platform's audience expands. Brand and Retailer partners include many industry leaders such as Westman Atelier, Topicals, Tower 28, Tatcha, Dermstore, Nordstrom, Living Proof, shopbop and many more. For a monthly subscription, brands and retailers get a one-stop-shop creator marketing management system allowing them to manage product gifting, commissionable codes, communications, affiliate payments, paid collaborations and the most in-depth analytics on the market. Brands are able to see exactly where sales are driven from including a product graph that understands e-commerce across retailers. View original content to download multimedia: https://www.prnewswire.com/news-releases/shopmy-shelf-closes-8m-in-series-a-funding-and-rebrands-to-shopmy-301677466.html SOURCE Shop My