2023年1月25日,

Oneleaf见面,一个新的启动,想让催眠主流。启动设计了一个应用程序,帮助您开始使用催眠并遵循各种程序戒烟,减少焦虑或减肥。Oneleaf筹集了460万美元(€420万)从第一,Kima企业,提高企业和一些商业天使。Bpifrance也造成数十万美元之上,通过equity-free融资。“如何戒烟是一个对我来说真正重要的话题。我发现了一个全新的世界,这就是催眠,”创始人兼首席执行官埃利奥特·Cohen-Skalli告诉我。“和数字体验比物理。催眠是一种放松状态,集中在同一时间。“根据Cohen-Skalli,为什么更容易在家里练习自我催眠,你在一个和平、熟悉的环境。你不是在别人的办公室里坐在一个陌生人。 There is also a reason why an app might perform well in the hypnosis industry. Real-life hypnosis sessions can be quite expensive, especially in the U.S. Oneleaf has written a handful of 21-day programs that will help you with smoking, weight management or poor sleep. The company has worked with hypnosis professionals to design those sessions, such as Laurent Taton, Emily Balcetis and Judith Prochaska. The startup then recorded these sessions and added some binaural beats for background music. The result is an audio-only experience that you can start whenever you want from your phone. Each session lasts 20 to 30 minutes. Like meditation or fitness apps, Oneleaf is betting on subscription revenue. Users can pay $68 to access Oneleaf’s content library. There are also in-app purchases that let you unlock a program in particular. The app has been around for a few weeks already and feedback has been good so far. The company now hopes it can generate 10,000 downloads per month as quickly as possible. When it comes to the distribution strategy, the company will generate some downloads via ads, attract web users with content that is optimized for popular keywords, and sign partnerships with some influencers. At the end of 2023, Oneleaf hopes that it can also convince companies to pay for its product so that it can be part of the benefits package. A lot of companies pay for employee assistance programs and various subscription products. Adding Oneleaf to this lineup of apps and services makes sense and could create an interesting second revenue stream for the startup. But first, it’s going to be interesting to see if Oneleaf manages to build a loyal user base with its consumer product in the coming months. Image Credits: Oneleaf