纯数字技术

2012年8月14日,

标签:爱丽儿布劳恩斯坦、思科、Knowmia、在线教育、纯数字技术,纯视频,斯科特卡巴特的领导人纯数字技术简化视频摄像机和革命性的业余视频市场Flip视频摄像机。现在他们回到计划改善补充教育与众包(想想在线辅导)课。Ariel布劳恩斯坦和斯科特·卡巴特建立教育创业Knowmia为学生提供免费服务,像潘多拉音乐流媒体和Yelp的评论。只有他们收集最好的在线视频课程在k - 12教育主题和使他们容易访问的学生。这不是一个容易的道路,许多创业教育未能彻底改变学习。但它肯定是一个雄心勃勃的项目由一个团队过去,看到了巨大的成功。(2009年思科以5.9亿美元收购了纯数字)。布劳恩斯坦在2011年,卡巴特开始他们的总部位于旧金山的公司,花了几个月的时间与教师和其他教育生态系统对公共教育出了什么问题,如何加强补充学习。“作为一个父亲,我很感兴趣,”布劳恩斯坦VentureBeat上采访时表示。“我们看到,有一个特殊的魔法,当一个老师和一个学生化学。 Unfortunately, it’s hard to make that scale.” So their idea is to find the best online lessons — or have teachers create them — that students can view via an iPad video app. So far, they have collected a library of 7,000 videos. They are also creating curated minicourses or lessons that drill on a particular subject. Most of the videos are available for free, but students can pay for the minilessons. Parents can also pay to track a child’s progress. “It’s personalized, affordable, and time efficient,” Braunstein said. “Anyone can cherry-pick videos. But we try to layer value on top of them.” Braunstein was the cofounder of Pure Digital, and Kabat was its marketing executive. The two of them have raised an undisclosed amount of money as seed capital. They believe the secret lies in curation. They want to find the best content from the best teachers. They want more than just popular educational videos. They want to find the content and get the teachers to create minicourses that enhance what is already out there in the public domain. The teachers get to share in the cut if the video lessons sell well. The courses include teacher comments and quizzes. Each video has tags and most subjects have “sub” subjects for deeper lessons. Categories include “basic” or “advanced placement.” The global education market for supplemental learning, such as tutoring, is about $54 billion and is projected to double to $104 billion by 2017, according to Global Industry Analysts. The U.S. market is growing at a compound annual growth rate of 16 percent as parents try to deal with a weakening public education system reeling from budget cuts. “No one that we’ve talked to today has said that the system is working well,” Braunstein said. But he thinks technologies such as broadband and the iPad have the potential to create a significant shift, putting more control of education in the hands of parents and students. Paper-based textbooks also seem like they are on the decline. Knowmia competes direct with other online education sites and in-person tutoring. Over time, Braunstein hopes to distinguish his company’s lessons through adaptive technology, which measures how well a student has performed and adapts the course work difficulty as needed. Knowmia is in its public beta as a web site and it will introduce new features in the fall. Teachers can register with Knowmia to post the video lessons at no cost. They can use the free Knowmia Teach iPad app for assistance in creating their lessons if needed. The company is enrolled in the current class of the Y Combinator incubator program, which provides seed capital from its Start Fund. Braunstein said the company will consider additional funding. Get more stories like this on Twitter & Facebook Press Releases