2014年2月26日

0 OpenX技术今天将推出一款手机友好本地广告交换,它表示将帮助应用程序和游戏开发者和出版商赚更多的钱。在一个事件在巴塞罗那举行的世界移动大会上展示,移动盈利公司OpenX揭幕本机O | X。交换使用的术语与主要流行的移动广告努力这些天:实时竞价,程序化的购买,和本地广告。这基本上意味着系统可以自动将广告插入内容,如应用程序或游戏,非常快的方式和语境意义的方式。所谓的“本地”广告语境,符合一个特定的应用程序,它是有意义的。在游戏中,本土广告可能是出现在玩家完成水平。广告可以把游戏人物的形式出现,并要求如果玩家想尝试另一个游戏,或者用真钱购买虚拟商品为了完成下一阶段。这样的本土广告越来越流行,因为用户可能会认为它们是有用的,而不是麻烦。它还允许广告创意,建立一个广告适合应用程序或游戏。实时竞价拍卖是一个动态的过程,广告客户竞标一个印象,或者向特定用户展示广告的机会。如果广告客户的出价被接受在拍卖过程中,广告是显示给用户。 All of this happens in an automated fashion, so that the number ads shown to users can reach very high numbers. The real-time auction maximizes the value the advertiser gets out of the processing and also generates optimal revenue for a game developer or publisher that runs an ad. OpenX’s launch partners include IconApps, Tagged, Run, Mediasmart, and Celtra. OpenX, a subsidiary of Los Angeles-based OpenX Software, says the exchange allows developers and publishers to apply the full power and scale of programmatic buying to native ad formats. The exchange is available now. Native O|X lets premium brand advertisers bid on native ads within a private environment. The ad inventory (from the developers and publishers) is premium, which means the ads are contextually placed in apps that are very engaging. The new exchange offers application developers and publishers access to more than 300 pre-screened, multiscreen demand partners (advertisers) that will have access to the available inventory. OpenX says developers and publishers can tightly control any advertising. The result is better monetization, OpenX says. For advertisers, OpenX said its technology is valuable because it allows scalable and programmatic buying, or the ability to place a lot of ads in high-quality places very quickly. Many ads have to be purchased in a non-programmatic fashion, which is both time-consuming and often hits too small a number of users. “As a top featured lifestyle app in the App Store, it’s critical to us to integrate advertising in a seamless way into the user experience of our app,” said Al Eisaian, founder and chief executive officer, IconApps, in a statement. “OpenX worked with us closely to iterate and design an ad experience that works as both a premium user experience as well as a high yield ad unit. We’re thrilled with the results to date and are looking forward to launching more formats soon.” OpenX is backed by investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment. The company launched its private mobile ad exchange in 2012. “In speaking with OpenX buyers and sellers, it’s becoming clear that a fundamental shift is underway in mobile advertising: more than half of the effective mobile campaigns are now being delivered in a native format,” said Rob Kramer, general manager of mobile at OpenX, in a statement. “With the launch of Native O|X, we’re bringing programmatic to native and mobile. Specifically, we’re helping bridge mobile-first companies and partners who want a seamless multiscreen experience at scale, which is what they need.” OpenX OpenX Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation .