Feb 29, 2020

Platform of the digital age, consumer behavior analysis according to foreign media reports, the Finnish consumer behavior analysis platform "Verto Analytics" 14.4 million euros announced recently completed a new round of financing, investors including the OP Bank of Finland, Saastopankki Bank Fund and so on, the old shareholders across Venture Partners, and the Open Ocean Capital, Finnish Industry Investment and the company is also involved in the Investment management.This round of funding will be mainly used for the product market promotion, service contents to upgrade.This round of funding is the company announced the third round of financing, the company has in 2014 seed round, 2016 from EQT Ventures funding of 14 million euros."Verto Analytics" was founded in 2013, is a medium of a third party data monitoring company have branch in Helsinki, Finland, and New York.Company is mainly based on the consumer behavior on the monitoring and analysis platform, geographical features, lifestyle and interests such as data for the brand, business owners, and other customers to provide market research solutions.According to the founder and CEO Hannu Verkasalo introduction, "Verto Analytics" formed turning point came in 2012 when a communications with Facebook.At the time, Facebook said because of the lack of mobile terminal, and consumer behavior across equipment data, could not judge Facebook competition strategy in the field of mobile is valid.They need to be like TV the Nielsen, the PC ComScore third-party data monitor to provide mobile marketing support.As a result, "Verto Analytics" launched a user data tracking solution of the single source of audience, in many countries to establish a user group, and in seconds to monitor the user on each terminal, App and media platform behavior data.Company in 2019 launched the upgrade version of consumer behavior research platform, for the first time to the market research company, technology, media, Internet, and application/game in the field of terminal customers with a variety of integrated functions.Platform solutions can be divided into Data sources (Data Feeds), multi-dimensional Data set (Data Cubes) and directional survey three categories: Data services, refers to all kinds of Data assets on a monthly, quarterly, or according to the project delivery, divided into two categories, user groups and equipment monitoring.Directional survey, according to user requirements, through interviews with users group to get to the user data to be linked to the actual behavior and attitude.