2022年12月22日

Chupa Chups,印度的棒棒糖品牌,拨了有趣的推出Chupa Chups混合'Up——印度的第一个双重色彩,双味棒棒糖!Chupa Chups早先突破另一种创新的分类码结合两种格式——棒棒糖和泡沫牙龈(Chupa Chups胶填满棒棒糖)。新的“混乱”的变体将加强的形象Chupa Chups作为一个创新的,年轻的品牌,尤其是对那些寻求差异化体验完整的糖棒棒糖。Chupa Chups 'Up混合有两种令人愉快的味道组合:芒果+橙味;和西瓜+菠萝的味道。使用最先进的开发技术,强化了棒棒糖果汁内容&维生素C,多汁的体验对消费者的承诺。独特的橙色,红色,黄色,绿色颜色组合使棒棒糖大饱眼福和舌头!评论新扩展,董事总经理Rajesh Ramakrishnan Perfetti Van Melle印度说,“我们很高兴扩大Chupa Chups组合推出'Up混合。类别受益于创新产品扩展。Chupa Chups 'Up混合,不仅会帮助我们招募新的消费者正在寻找差异化产品,还有助于保持兴趣的品牌忠实者更多的期待。 With Chupa Chups we continue to explore newer, never-tried-before formats to maintain the brand’s growth while up-aging and premiumizing the category.” The new launch is supported by a TVC building on the brand promise of forever fun among target audience. . The TVC shows a bunch of teenage friends having fun by effortlessly mixing the real and virtual worlds - overlaying pictures and videos on their phones onto everyday real life situations, leading to outcomes that are hilarious for them and the viewers. All this is inspired by the fruity blast of Chupa Chups, which always espouses the philosophy of ‘Karte Raho, Fun Fana Fun Fun’. Speaking about the product and the campaign, Rohit Kapoor, Director Marketing, Perfetti Van Melle India said, “With the launch of Mix’Up, Chupa Chups enters the full candy lollipop segment which in turn unlocks a huge growth opportunity for the brand. Being one of India’s most loved confectionery brands, Chupa Chups has always believed in spontaneous fun. This communication campaign brings alive the same belief. We believe that this launch campaign will increase the relevance for Chupa Chups in the fast-growing lollipop category and improve both saliency and shares for the brand. The campaign shall be provided 360 support with TV , digital, product sampling and POSM part of the mix. Speaking about the campaign Shahrukh Irani, Group Creative Director, Ogilvy & Mather India and Saurabh Kulkarni Group Creative Director, Ogilvy & Mather India said “Chupa Chups has built its brand image by constantly introducing products that are playable and fun. Mix’Up Candy Lollipop is another such great product. To bring alive the mixing of two flavors we showed a bunch of teens who turn mundane stuff around them into fun.” The new Mix Up lollipops will be available in neighborhood stores across the country and is priced at INR 5. Share this article: