2023年6月28日,

Spectrm——一个会话营销平台企业使用自动化社会信息渠道与消费者一对一的对话——宣布了650万美元的资金。这一轮融资由3 ts Capital Partners参与,从现有的投资者包括低热值全球BDMI,北基地媒体,Jens舒曼。资金将推动Spectrm的使命,提供一对一的客户谈话规模在全球品牌营销团队。和资本将支持公司的扩张它的领导地位在brand-ready AI工具和与CRM系统的集成增加转换和捕获zero-party数据作为建立未来的消费者生命周期的基础上,细分和保留营销。Spectrm经历了巨大的发展:- 3 x收入增长在过去的两年里- 8 x同比增长为其客户直接可以到达消费者的消息传递应用程序自启动2016 - 152 x年增长率在一对一的品牌与消费者互动Spectrm同期的客户名单,包括超级HelloFresh,大众、英超,潘多拉,导致了公司的重要收入同比增长和消息传递体积增加。和使用Spectrm客户经历了前所未有的65%的消费者响应率和50%的订单,已导致指数增加收入和罗阿斯。这一成功凸显了变革价值Spectrm交付给客户,强调个性化的营销规模发展的需要在社会信息渠道。生成的人工智能领域的先驱,Spectrm专利两个特定于域的NLP使用生成的应用程序网络在2020年。和公司在他们的产品集成GPT GPT-2以来,不断升级与每个新的模型和调整集成,使品牌安全会话,商务与客户规模。多年元和谷歌企业消息传递的伴侣,Spectrm推出信使当它第一次打开企业,继续与元和谷歌营销团队紧密合作。 The company’s ecosystem of partners includes Zendesk, Jellyfish, WPP, and Accenture Interactive, who have been instrumental in scaling major consumer brands on messaging platforms. In connection with the funding, Spectrm welcomes new board members Dave Helmreich, Chief Commercial Officer at Innovid and Andy Hunn, a three-time exited founder, who will provide valuable guidance and support as Spectrm continues its growth trajectory. KEY QUOTES: “Imagine ChatGPT for marketers, transformed to be brand-ready, predictive, and secure for enterprises, connected seamlessly across all messaging apps like Messenger, Instagram DMs, and WhatsApp, engaging with consumers at scale in private threads. Spectrm combines the power of large language models to understand consumers, with proven best-practices, templates and tools to build conversational journeys and automate direct interaction in messaging apps. It’s the new way for lifecycle, CRM and retention marketers to build relationships that increase revenue and grow customer lifetime value.” — Max Koziolek, CEO and cofounder of Spectrm “Spectrm is defining the conversational marketing category for consumer brands. Their vision for the future of one-to-one marketing leveraging all the ubiquitous messaging channels fits well in our portfolio of investing in disruptive personalization platforms. The company’s rapidly expanding enterprise customer base and consistent year-over-year revenue growth confirms their market opportunity. “ — Sever Totia, Partner, 3TS Capital Partners who is joining Spectrm’s board of directors Trending on Pulse 2.0