2022年4月9日

Productsup筹集到7000万美元的系列B的资金。这些都是细节。Productsup最近宣布一系列B一轮融资超过7000万美元(€6500万)由Bregal里程碑,欧洲领先技术增长资本公司,参与其现有投资者Nordwind capital。这项投资将使Productsup进一步推进产品开发,目标并购机会,加强合作伙伴网络,扩大新市场,巩固其地位的全球领先的解决方案商业成功。Productsup作品超过900全球品牌、零售商、市场和服务提供商帮助他们控制omnichannel策略以获得市场份额。处理每月超过2万亿种产品,Productsup product-to-consumer (P2C)平台是唯一可用的解决方案,它提供了一个全面的视图的数据在每一个接触点的产品。这个平台可以让公司故事一致的产品2500多个营销和销售渠道,使更高的转化率和减少投放市场的时间。Productsup最近看到最近的加速其业务由于其独特的企业功能,新增ARR 60%以上增长在过去的12个月。和Productsup目前拥有总收入保留率为90%,净收入保留率为120%。除了财务收益,该公司已经增加了员工人数从150年到300年,扩大了领导团队,并被命名为一个领导者在P2C管理由星座研究所有在去年。 Productsup is going to work closely with Bregal Milestone’s in-house value creation team, Milestone Performance Partners, to identify and invest in various product development initiatives to further accelerate Productsup’s growth. And as part of the funding round, Bregal Milestone will partner with existing investor Nordwind Capital who initially invested in the company in 2017 and still retains a majority stake in Productsup after the transaction. KEY QUOTES: “What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses. We’re in a new era of commerce where outdated approaches are no longer effective. This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage.” — Vincent Peters, CEO at Productsup “Our decision to partner with Productsup was based on its long-term, sustainable trajectory as a mission-critical enterprise-grade commerce solution. Whereas alternative vendors mostly offer point solutions, Productsup uniquely addresses the needs of the evolving commerce market for a single view of all product information value chains and offers seamless, end-to-end product data control – across all global channels and in real-time.” — Cyrus Shey, Managing Partner of Bregal Milestone “This investment substantiates the effort and work we have put forth into transforming Productsup to be the P2C category leader. We are excited to partner with a renowned technology-focused growth capital firm like Bregal Milestone to continue to build on the company’s successes and accelerate its growth globally.” — Christian Plangger, Managing Partner of Nordwind Capital “With technology advancements like the metaverse on the horizon, these are exciting times for the commerce world. We are about to enter a new era of innovation, so it’s our priority to ensure companies are equipped to manage the proliferation of shopping channels and experiences to become the disruptors – not the disrupted.” — Marcel Hollerbach, Co-Founder and Chief Innovation Officer at Productsup