2023年1月17日,

2023年1月17日CloseFactor,市场推广操作系统收入团队,宣布它已经筹集了1500万美元在首轮融资由顶点企业和红杉资本参与GTMFund和Neythri期货基金。该系列带来了其总资金20美元。成立于2020年,退伍军人Leena Joshi B2B技术,本张,埃里克·布坎南着手解决收入目标帐户研究团队的生产力问题。通过利用机器学习整个过程自动化,CloseFactor团队意识到他们可以释放代表做他们最擅长:出售。继续关注这个营销策略并执行之间严重脱节,CloseFactor开始了它的使命,帮助收入实现GTM卓越。一样我们要相信销售和营销是“对齐”,两队考虑GTM不同。营销识别买家更多关注firmographic和意图数据作为关键信号,而销售识别买家更多关注痛点或预算。你得到的是两个团队的目标市场有一个完全不同的想法,导致同样的喷雾和祈祷的战术,他们已经习惯了为了达到他们的收入目标。“不惜一切代价增长是过去的事了,和高效的增长已成定局,“Leena Joshi说CloseFactor的首席执行官和创始人之一。“实现GTM卓越,你需要回到基本知识。 Intentionally designing every aspect of your strategy — from inbound lead generation and outbound prospecting, to closing deals and expanding customers — with absolute focus. That starts by aligning sales and marketing around a rock-solid foundation. And we’re excited to help the world do just that.” Several investors commented about their decision to back CloseFactor: “Early stage investing, when a new idea is introduced, requires a large market and an incredible founding team,” said Jonathan Heiliger, General Partner at Vertex Ventures. “We believe the CloseFactor founders cracked the code in giving sales and marketing teams an unfair advantage with a compass to revenue. “Despite a very thick sales and marketing tech stack, go-to-market teams lack the information to prioritize sales opportunities,” said Bogomil Balkansky, partner at Sequoia. “CloseFactor fills this critical gap by surfacing opportunities with accounts who are ready to buy, and gathering all the necessary context for value selling—from details on the prospect’s business priorities to information on decision makers. We’re thrilled to double down on CloseFactor as they empower revenue teams with a platform to plan and execute their GTM strategy.” With revenue growth of 5411% over the last ten quarters, CloseFactor has companies like Zuora, LaunchDarkly, Turing, Chronosphere, and Alteryx using its platform to achieve GTM excellence. Alteryx , provider of the leading Analytics Automation Platform , delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises everywhere to democratize data analytics across their organizations for a broad range of use cases. Given the breadth of business applications and the many different types of employees that can be empowered with the Alteryx platform, it is important for the Alteryx sales team to engage the right customer organizations with the largest potential, and multiple functional teams within them to maximize the value delivered. “Sales productivity is a key priority for Alteryx, particularly given our value-based go-to-market motion,” says John Lens, Senior Vice President of Americas, Alteryx. “CloseFactor has been instrumental in helping our sales organization know which accounts to prioritize, how to identify the key entry points and buyer personas, and execute on a multi-threaded engagement approach to bring the full value of our Analytics Automation Platform.” CloseFactor is the world’s first GTM operating system for revenue teams. With its quickly evolving set of tools, CloseFactor serves up tailor-made opportunities with people who are ready to buy now. Using machine learning to automatically curate unstructured information about companies and extract meaningful insights that go-to-market teams can act on, CloseFactor identifies your best customers, empowering sales and marketing teams to hit their goals. Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.