2021年3月23日,

CPG由海王星零售解决方案提供了打包成个性化的数字优惠券和交付给消费者通过鹰眼鹰眼空中平台的解决方案,一个全球性的数字营销技术公司,帮助品牌和零售商与客户创建强大的数字连接,与海王星零售解决方案(原美国新闻营销)在生态系统构建一个连接omnichannel东南杂货商,在美国最大的传统超市公司之一海王星零售解决方案是一个行业领先的omni-solutions零售平台,利用它的第一、第二和第三方销售数据来识别和目标相关的提供和推广一个品牌最赚钱的购物者。与东南杂货商合作,将进一步提供个性化通过鹰眼。过程将产生超过2亿结合数字提供优惠券,建议每月变化完全集成。促销会自动loaded-to-card直接进入客户的赛格奖励忠诚账户和在结帐可赎回。鹰眼和海王星零售解决方案是改善传统优惠券模型,美国人喜欢通过提供高度相关的数字提供顾客根据自己的喜好和行为。百分之九十一的消费者表示,他们更有可能与品牌店为他们提供有关提供或建议。除了推动收入,个性化的数字优惠券经验也建立品牌忠诚度。匹配一个消费者的购物模式与相关优惠券需要大量的提供个性化和包,这就是为什么海王星零售解决方案是整个生态系统的一个组成部分。“我们的目标是为我们的客户提供最好的价值通过共享策划促销活动和提供他们最常使用的渠道,”亚当·柯克说,在东南杂货商负责营销的高级副总裁。集成海王星零售解决方案是杂货商东南部第三阶段的数字转换,coupons-at-receipt部署后的2020年7月,与dunnhumby合作进行客户数据分析和建议2020年9月。 With the Eagle Eye AIR platform as the centralized hub for synchronizing and delivering personalized offers and digital coupons, Southeastern Grocers can monetize customer data, drive more value to shoppers, and increase both footfall and offer conversions. “The customer connection ecosystem we are building to meet Southeastern Grocers’ retail vision relies on a unified collaboration with our partners; Neptune Retail Solutions is the ideal partner to help us accomplish this next stage,” said Tim Mason, CEO of Eagle Eye. “By providing a steady stream of high-value, relevant offers from reputable CPG brands, Neptune enables us to create combinations of coupons and offers that will drive customers into SEG stores, increasing sales lift and customer engagement.” Historically, Southeastern Grocers has processed more than 50 million digital coupons per year. Working with Eagle Eye, that number will increase dramatically; the grocery chain can leverage a digital marketing infrastructure that processes and analyzes millions of transactions and interactions in real-time to create one-to-one marketing opportunities. That’s the value Eagle Eye, Neptune Retail Solutions and their partners can deliver within the connected customer ecosystem. “We are proud that through our partnership with Southeastern Grocers and Eagle Eye, Neptune’s industry-leading CPG network is able to deliver even more value to SEG and its customers by continuing to innovate and drive profitable growth in this shopper-first era,” says Neptune Retail Solutions CEO, Bill Redmond. For more information about Eagle Eye’s work with Southeastern Grocers, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.