Investments
4Portfolio Exits
1Partners & Customers
10About Molson Coors
Molson Coors is a brewer with operating segments in Canada, the United States, and Europe. The company has a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Staropramen and Carling.
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Expert Collections containing Molson Coors
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Find Molson Coors in2 Expert Collections,includingAlcohol Tech.
Alcohol Tech
13 items
Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.
Fortune 500 Investor list
590 items
This is a collection of investors named in the 2019 Fortune 500 list of companies. All CB Insights profiles for active investment arms of a Fortune 500 company are included.
Research containing Molson Coors
得到数据驱动从CB Insigh专家分析ts Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Molson Coors in2 CB Insights research briefs, most recently onJun 30, 2021.
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Jun 30, 2021report
12 Industries That Will Thrive Thanks To MillennialsLatestMolson CoorsNews
Feb 11, 2023
周日的比赛提供了大品牌一个昂贵的农业tunity to put together a celebrity-fronted spot and get maximum attention in the shortest amount of time Jennifer Coolidge in a Super Bowl commercial for Elf Cosmetics. Photograph: YouTube Last modified on Sat 11 Feb 2023 02.11 EST “Having an ad in the Super Bowl is very high pressure,” says Scott Bell, chief creative officer of the advertising company Droga5, from their office in New York City. “It’s the one thing you do when you know everyone is going to talk about it and have an opinion. The rest of the year, nobody cares. For the Super Bowl, everybody cares!” So it goes in the life of the advertising companies that try to grab America’s attention every year with a slate of eye-popping ads during the sole night of the year when the commercials in between are just as important, and for some even more important, than the actual game itself. That’s part of the reason why 30-second ad slots for Super Bowl LVII were selling for over $7m. For Bell, his team has multiple ads running during this year’s game including for the beer giant Molson Coors and streaming service Paramount+. It marks the grand culmination of what amounts to a six-month-long journey to Super Sunday. “Sometimes you have a really long lead time and other times clients come to us three weeks out and say we have an idea,” says Bell. Case in point: it was only a month ago on the red carpet at the Golden Globes when Jennifer Coolidge said her dream role would be to play a dolphin. This Sunday, she partly achieves that dream in a spot for Elf Cosmetics. (It was written by her White Lotus collaborator, Mike White.) In Bell’s case, the team at Droga5 knew that Molson Coors wanted a spot sometime last summer and with that in mind, they went to work. “We started off with at least 100 ideas internally,” says Bell. “Finally, we went into one meeting with six different approaches.” What they landed on was a partnership with the gambling site DraftKings which is being positioned as the very first commercial you can officially bet on. For ad executives, formulating a Super Bowl campaign is a delicate balancing act during which multiple interests are at play. “You want to show something that leaves a mark, is relatable, is connected to the brand and maybe makes people laugh,” said Ciro Sarmiento, the chief creative officer for ad company Saatchi & Saatchi. This year, he helped mastermind a spot for the detergent company Downy starring the actor Danny McBride. “It also has to be an idea that lives beyond the TV ad.” That means teasers that premiere well before the game, and hooks that give viewers something to chatter about long after a winner is announced. For Sarmiento, he and his team started with 60 Downy ideas. “Then we filtered them down to 20, then 10, then five and then out of those, three made the cut. Finally, you pick the one you want to push for.” Playing on the idea that Downy’s new scent-boosting product Unstoppables freshens clothing for 12 weeks, the ad was teased exactly 12 weeks in advance of its premiere. “It’s like how Christmas started happening earlier and earlier every year,” says Bell. “Every year teasers get released earlier and earlier.” When it comes to other recent trends, celebrities continue to reign supreme. Along with Coolidge and McBride, other boldfaced names to look for include Steve Martin and Ben Stiller for Pepsi, as well as Ben Affleck and Jennifer Lopez for Dunkin’. Meanwhile, Squarespace recruited the actor Adam Driver. And playing on their names, Jon Hamm and Brie Larson will pitch Hellmann’s mayonnaise. “If you’re gonna be spending this much money on a spot, they want to be sure there’s a certain amount of built-in talk value,” says Bell. With both Bell and Sarmiento’s ads complete, their Super Sunday duties aren’t finished until they all air. “It’s the most exciting day of the whole process,” says Sarmiento of what’s dubbed the War Room, a newsroom-like atmosphere in which everybody involved in the ads gather to watch their work unfold. “All of our clients are flying to our offices in New York to join us, our partner agencies and the whole team to enjoy the game and see how we can engage with whatever happens on social media,” says Sarmiento. “So we all have to pay attention. Then, Monday morning will be a little more relaxing.” Topics
Molson Coors Investments
4 Investments
Molson Coors has made4 investments.Their latest investment was inCasa Komosas part of theirCorporate MinorityonAugust 8, 2022.
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Molson Coors Investments Activity
![investments chart](https://public-pages.cbinsights.com/public-site/397234/_next/static/public/images/investment_chart.png?w=1920&q=75)
Date |
Round |
Company |
Amount |
New? |
Co-Investors |
Sources |
---|---|---|---|---|---|---|
8/25/2022 |
Corporate Minority |
Casa Komos |
|
Yes |
1 |
|
4/14/2021 |
Corporate Minority |
|||||
11/18/2019 |
Corporate Minority |
|||||
10/10/2007 |
Corporate Minority |
Date |
8/25/2022 |
4/14/2021 |
11/18/2019 |
10/10/2007 |
---|---|---|---|---|
Round |
Corporate Minority |
Corporate Minority |
Corporate Minority |
Corporate Minority |
Company |
Casa Komos |
|||
Amount |
|
|||
New? |
Yes |
|||
Co-Investors |
||||
Sources |
1 |
Molson CoorsPortfolio Exits
1 Portfolio Exit
Molson Coorshas1portfolioexit. Their latest portfolio exit wasSaint Archer Brewing onJanuary 13, 2022.
Date |
Exit |
Companies |
Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.
|
Acquirer |
Sources |
---|---|---|---|---|---|
1/13/2022 |
Acquired |
1 |
Date |
1/13/2022 |
---|---|
Exit |
Acquired |
Companies |
|
Valuation |
|
Acquirer |
|
Sources |
1 |
Molson CoorsAcquisitions
9 Acquisitions
Molson Coorsacquired9 companies. Their latest acquisition wasHop Stuff Brewery onJuly 15, 2019.
Date |
Investment Stage |
Companies |
Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.
|
Total Funding |
Note |
Sources |
---|---|---|---|---|---|---|
7/15/2019 |
Seed / Angel |
$1.18M |
Acquired |
3 |
||
1/8/2018 |
|
|||||
11/10/2017 |
|
|||||
7/12/2017 |
|
|||||
7/20/2016 |
Other |
Date |
7/15/2019 |
1/8/2018 |
11/10/2017 |
7/12/2017 |
7/20/2016 |
---|---|---|---|---|---|
Investment Stage |
Seed / Angel |
|
|
|
Other |
Companies |
|||||
Valuation |
|||||
Total Funding |
$1.18M |
||||
Note |
Acquired |
||||
Sources |
3 |
Molson Coors Partners & Customers
10 Partners and customers
Molson Coors has10 strategic partners and customers.Molson Coors recently partnered withDraftKingsonJanuary 1, 2023.
Date |
Type |
Business Partner |
Country |
News Snippet |
Sources |
---|---|---|---|---|---|
1/31/2023 |
Partner |
United States |
Molson Coors & DraftKings Team Up To Tell Super Bowl Watchers To Get Drunk & Bet, Via Droga5 Molson Coors has partnered with DraftKings to convince American Super Bowl fans to bet on the details of its spot during the Big Game . |
1 |
|
1/20/2023 |
Partner |
United States |
Molson Coors更新与威斯康星州的赞助协议consin Center District `` Wisconsin Center is committed to strengthening Milwaukee 's reputation and enhancing its cultural attractions through partnerships with likeminded companies like Molson Coors Beverage Company , '' said Marty Brooks , president and CEO of the WCD . |
3 |
|
11/18/2022 |
Partner |
Canada |
1 |
||
11/15/2022 |
Partner |
||||
10/6/2022 |
Partner |
Date |
1/31/2023 |
1/20/2023 |
11/18/2022 |
11/15/2022 |
10/6/2022 |
---|---|---|---|---|---|
Type |
Partner |
Partner |
Partner |
Partner |
Partner |
Business Partner |
|||||
Country |
United States |
United States |
Canada |
||
News Snippet |
Molson Coors & DraftKings Team Up To Tell Super Bowl Watchers To Get Drunk & Bet, Via Droga5 Molson Coors has partnered with DraftKings to convince American Super Bowl fans to bet on the details of its spot during the Big Game . |
Molson Coors更新与威斯康星州的赞助协议consin Center District `` Wisconsin Center is committed to strengthening Milwaukee 's reputation and enhancing its cultural attractions through partnerships with likeminded companies like Molson Coors Beverage Company , '' said Marty Brooks , president and CEO of the WCD . |
|||
Sources |
1 |
3 |
1 |
Molson CoorsTeam
19 Team Members
Molson Coorshas19 team members,includingformer Chief Executive Officer, Stewart F. Glendinning.
Name |
Work History |
Title |
Status |
---|---|---|---|
Stewart F. Glendinning |
|
Chief Executive Officer |
Former |
Name |
Stewart F. Glendinning |
||||
---|---|---|---|---|---|
Work History |
|
||||
Title |
Chief Executive Officer |
||||
Status |
Former |
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