2023年7月17日

2023年7月17日,14澳大利亚女性比男性感到更加焦虑和担心当前的生活危机,由工资和心理因素,该报告发现。“优先顺序、规划和广告片”研究发现,超过三分之一(36%)的女性感到焦虑,超过20%的人回答相同的问题。(点击放大)杂货、抵押贷款和电费是两性显示的类别,受访者最担忧的。然而,女性受访者总体更关心所有类别。广告作为一个结果,84%的女性(72%的男性)已经他们控制一般性支出,85%在未来三个月将继续这样做。(点击放大)报告确定了国家性别工资差距(13.3%),女性携带的心理负荷每天购买决策的关键在响应中性别差异的原因。艾米丽·泰勒,千禧国敦萨奇集团首席战略官,说:“我们已经看到我们的客户采取行动在这个生活成本危机真正帮助他们的客户,包括创新和实用工具来更好的计划他们的支出。“呆在一个客户的考虑阶段,品牌需要适应新的行为;零星的花费少,故意多,有意识的消费。“其他关键购物趋势:深入他们的订阅:取消流媒体服务他们不需要但深入看档案的保留。 26% of respondents will cancel one or more pay tv/streaming subscriptions in the next three to six months. open to substitution: customers are likely to try new brands or products, whether that be new retailers (e.g. supermarkets) or buying cheaper substitute brands. using loyalty programs more: 24% of people are using loyalty program memberships more frequently. squeezing the last drop: 91% are shopping less frequently for makeup and skincare and 90% are making products last longer. becoming more planned: there is less spontaneity with items off the shopping list. hunting for deals: consumers are spending more time researching products and seeking discounts. Even Gen Z are seeking discounts and coupons and sharing them with a sense of pride with their networks. Related Content