Lotus风险资本

2018年4月9日

| Dongci信贷形象。流行趋势短视频分享应用Dongci了数千万元的特别轮以中国为首创建企业(创世伙伴资本),与Lotus风险资本的贡献,这也是投资者Dongci数百万天使轮的背后。Bytedance的股权Douyin(也称为环境托托)展示了如何在中国流行的一个简短的视频应用程序:在2018年的春节,Douyin每日活跃用户已经飙升到3000万年将达到6200万。应用程序已超越微信,腾讯旗下的“超级应用”,成为中国最iOS应用程序免费下载。杨宝成,Dongci创始人而言,结合内容创造者,让他们影响他们的观众已经采取的路径短视频平台,和音乐天赋的人或那些有音乐耳朵Dongci聚集在一起。的想法“一起做音乐”的核心操作,Dongci能够区分自己从市场上其他短视频产品只使用音乐为背景或作为一种吸引用户。探索的新方法使得Dongci音乐形象的信贷。Dongci是一个简短的视频分享应用程序,允许用户使多屏幕/追踪视频。用户可以一次上传6个视频剪辑和发布一个合并视频。他们可以融合自己的视频,说,唱歌,打鼓,弹吉他和流同时在一个屏幕上。 Dongci also allows people to choose a published multi-screen video and replace any of its video clips with their own so that they can ‘collaborate’ with other artists to produce an original soundtrack cover. Features like this can help increase user engagement. To give users more freedom, Dongci doesn’t offer preset music templates. According to YANG, Dongci chose to focus on music because music can give people an outlet to create and express themselves. Music can be of great commercial value as well. The majority of Dongci’s users are the generation of the post-90s. Product positioning Many of Dongci’s seed users are musicians, including big-name instrumentalists, composers, and lyricists. They are willing to publish on Dongci because, unlike other short video platforms, where one can find all sorts of content, Dongci is focused on music. This gives musicians a desire to interact with their audience. At present, Dongci is prioritizing selecting content of and to recommend, videos produced by influential musicians or performers. Having already built a fan base, these seed users can help bring in more people who are interested in music or entertainment-oriented content in general. The idea is to start by catering to the needs of a small group of high in demand users/content creators and let them influence ordinary users. In essence, all of Dongci’s seed users can be viewed as “nodes” that serve to connect and bring in more users. Operation and monetization In the future, Dongci plans to introduce more features, including templates, filters, and voice enhancement functions, to keep users hooked, said YANG. He noted that a growing number of young people today are musically educated and interested in “making music.” Many have made videos by combining music with dancing, graffiti drawing, and other fun activities and published them on Dongci. Dongci has been approached by advertisers and talent agencies looking for new faces. As to monetization, YANG believes that there are lots of possibilities for Dongci to explore, which we can expect to see unfold in the near future. Team Currently, Dongci has a team of over 20 people whose backgrounds are mainly in product operation and technology. Its business partners boast rich experience in the industry and control large amounts of resources. Founder and CEO, YANG Baocheng was formerly the director of the Comprehensive Channel Center at Alibaba ‘s Digital Media & Entertainment Group and vice president of Xiami Music and TTpod. Before joining Alibaba, he had served as the vice president of KuGou. Partner and product/design director CHEN Jian oversaw the design of Alibaba’s AutoNavi and DuoMi and had worked as a product designer at Tencent ‘s Customer Research & User Experience Design Center (CDC) for five years. Partner and technical director ZHAO Ling had previously served as technical director for Xiaomi , Douban Music and DuoMi successively. Writer: Mandy Wang