2023年4月14日

2020年6月9日,超级用户在2017年,两姐妹买一个印度婚礼花了相当多的时间和金钱,只有解决服装他们没有爱。现在,他们便的共同所有人,一个品牌提供南亚新一代时尚灵感。萨尼成立之前,妮基和Ritika Shamdasani试过:检查所有南亚的时尚中心,在有问题的网站,甚至视频通话的祖母在印度,她向他们展示各种面料。不过,他们从来没有能够找到他们正在寻找什么。姐妹们很快意识到,他们的经验并不是唯一的一个。“当我们跟我们其他的朋友和家人,我们意识到他们的购物体验和我们一样令人沮丧,”Ritika Shamdasani说。“我们意识到每个人都低于标准的设计和经验表现欠佳。“认识到对新南亚时尚设计的需求,这对姐妹开始设计服装在纽约市。到2017年10月,他们推出了他们的第一个迷你收集和便诞生了。妹妹拥有并经营品牌提供创新的,多功能的设计,一个无缝的购物体验。 “We got such a great response that we decided to release new collections,” Ritika Shamdasani says. “It has been a great ride. We love designing the outfits we always had in mind.” Sisters and Sani co-founders, Niki and Ritika Shamdasani After launching with a grassroots strategy in North Carolina, Sani expanded nationally and entered into a partnership with Rent the Runway as the first South Asian brand on the platform. In addition to operating Sani alongside her sister, Ritika Shamdasani is currently completing her bachelor’s degree in fashion textile management at NC State. “The concepts I learn in class are tied to real-world applications and have been so helpful in my journey with Sani,” Ritika says. “At NC State, it’s not just about how much knowledge you can accumulate, but how you can ‘Think and Do.’” In hopes of growing even further, Sani applied for the Andrews Launch Accelerator , a 14-week summer program offered by the Poole College of Management, which is designed to help NC State entrepreneurs take their startups to the next level. The Accelerator also allocates equity-free seed capital to startups that complete the program. “We knew the program’s mentorship, applied learning and milestones-based model would push us to revisit our core assumptions and accelerate our growth,” Ritika Shamdasani says. The Accelerator program is also timely for the fashion brand. Since the coronavirus crisis put a halt to large gatherings, the demand for occasion wear has slowed and Sani has struggled to keep its community engaged. On the other hand, the pandemic has challenged the brand to strengthen its foundation. “Like many other businesses, we have realized that we have to pivot while building up our core business for the future,” Ritika Shamdasani says. “The Andrews Launch Accelerator is a valuable opportunity for us to take a moment and step back from the nitty-gritty of running a business and make sure we are building a long-term foundation based on the right assumptions and experiments.” Sani is one of five startups participating in the 2020 Andrews Launch Accelerator. Four of the five, including Sani, are female-led. All five represent minorities. “We are so grateful and excited to participate in this year’s program,” Ritika Shamdasani says. “We hope to soak up and act on as much as possible from the weekly sessions; and we’re looking forward to building a community of our fellow founders, the incredible accelerator staff, and other mentors.” Categories: