2014年9月16日

新加坡标题:新加坡电信最大的投资在数字空间两年前当它Amobee买的。通过Amobee,现在已经完成了两个公司的收购——Adconion直接和Kontera技术——总计近4.5亿美元。Adconion的专长是在数字营销渠道,如社会媒体、电子邮件和视频;虽然Kontera的技术帮助品牌分析消费者的反应他们的广告活动。Amobee说两家公司的整合将扩大范围,其广告的有效性。Amobee首席执行官马克·斯特先生说:“Adconion带给我们很多规模和与大广告商的关系。他们有客户在美国,例如,凯洛格,宝洁,联合利华,短跑,大广告商——我们传统上与他们没有关系。”和Kontera带给我们知道如何有效的能力是该品牌在数字领域,并能测量,所以我们可以做更有效的营销活动。“AT Kearney咨询公司估计,互联网数字广告收入在2011年到2013年之间增长了近20%,而同期,移动广告收入几乎翻了一番。总体而言,全球数字广告收入2013年估计约1300亿美元(1640亿新元)。 AT Kearney said that the acquisitions can help consolidate SingTel's position in the fast growing, competitive industry. Mr Naveen Menon, partner and head of Communications, Media and Technology Practice for Asia Pacific at AT Kearney, said: "SingTel has made an interesting move by entering into the digital advertising space, because it will start to compete more against the Googles, Facebooks, Yahoos and MSNs of this world. SingTel entering into these two acquisitions and consolidating their position in this space, will enable it to compete more aggressively against serious competitors like Google and Facebook and Yahoo. " While acquisitions are a quick way for the telco to diversify away from traditional voice and messaging services, experts said it is not necessarily cheap nor is it a recipe for success. But with SingTel's scale and expertise, Amobee is well-positioned to become a significant player in digital advertising. - CNA/ac