2021年8月24日

蚜虫的最新一轮融资有一个新面孔:菲尼克斯太阳队后卫保罗加入公司作为战略投资者和合作伙伴,开发数字媒体流管理软件。保罗的投资是840万美元增长战略的一部分,还包括Verance资本,高地实验室,DD风险资本、SW19 Ventures LinkinFirm和Allievo资本,以及现有投资者Go4it资本,投资乐土的公园,α爱迪生和Iconica伙伴。新一轮给洛杉矶蚜虫超过2300万美元提高自公司成立于2014年由前美国职业棒球大联盟全明星肖恩·格林和他表弟丹尼尔•柯式曾举行高级角色在美国司法部、联邦通信委员会和动视暴雪。绿色和柯式看到社交媒体是如何推动新的收入来源的组织像运动队,政治和消费品牌,但需要一种方法实时分布的媒体很容易共享。柯式解释说,当绿色开始他的职业生涯中,有他需要的时候提供反馈一个公共的时刻,就像他的本垒打记录挂钩时,想到绿色,他们可以建立一个小型媒体工作室。保罗,一个11入选次nba全明星,是蚜虫的早期采用者之一,使用社会媒体渠道的平台分享内容后游戏。然而,保罗意识到他在他的电话也坐在有价值的内容,喜欢游戏或事件的照片,但是没有一个好的系统很容易访问或匹配他们在那一刻所发生的事情。他认为蚜虫“即时访问媒体画廊”,他在他的社交媒体账户可以共享。最好的特性之一,他解释说,社交媒体上看到了一篇只有两个事件的照片,但是在搜索蚜虫时,他遇到了12到15他从未见过的其他照片。他相信公司将继续增长,作为合作伙伴,将与蚜虫为平台,构建意识让其他玩家参与进来。 “I’m a big believer of creating memories and seeing photos,” Paul told TechCrunch. “You can go in and search for my name and Devin Booker’s and see photos of us playing together. The NBA uses Greenfly to automate the media and share with others. I love it because it makes it easy — you don’t want something hard and complicated.” Instead of just repurposing materials, Greenfly will continue to build a workflow around events that provides sourcing, creation and automated distribution of photos and short-form videos created for social media. Greenfly is also working on increased improvements to curate media most relevant to users, and is collecting data to provide more insights around that so that users can manage relationships with their community to amplify their messages. The new funding will go toward growth and expansion to build additional collaboration tools and content as more players sign on. “With Chris, it is an opportunity to come at it from the athlete’s perspective,” Kirschner said. “Our deals are mainly with leagues and teams, so to be working with athletes, who are their own brands, enables us to be the system of record for all sides.” The past year was a big growth period for the company, and it had been reaching a tipping point just prior to 2020, he added. Greenfly is now working with more than 30 sports leagues, including the NBA, Major League Baseball and World Surf League. It also boasts over 500 organizations in sports, media and entertainment, political campaigns, social causes and consumer brands, and is experiencing over 100% growth so far in 2021, Kirschner said. With social media evolving, the company is looking for more polished content because it learned that stories and intimate content performs better. “We set out to build a content collaboration platform to provide content that athletes and others can share on social media and also manage that workflow around large, complex organizations,” he added. “Organizations have lots of content and we make that available through routing tools and curation, making it easy to find what you are looking for.”