2023年4月24日

治愈-功能水化品牌系列宣布了560万美元的资金和零售扩张到全国15000家门店,进一步巩固品牌在100亿美元的功能作为一个关键球员混合饮料市场。这一轮融资是由莱瑞Hippeau附加新的和现有投资者的参与包括Valedor伙伴,简单的食品企业,参天橡树风险资本、喜悦伙伴,西拉,克里斯特尔斯等等。治疗将利用资金,加快零售扩张,其领导团队成长,增强客户意识,开发新产品。自2019年推出以来,治愈每年230%的平均速度增长和扩大其零售足迹包括新的零售合作伙伴像豆芽,此事,克罗格,Stop &商店,Wegmans来,加入现有的账户包括CVS和沃尔格林。过去12周,治疗已经316%自然通道相比,总体类别以19.5%的速度增长,使自然水化治疗增长最快的品牌,根据旋转。称为唯一female-founded电解质品牌——这也是大多数女性经营和有一支女子医疗和营养咨询委员会——治愈的接受者也是从女性健康杂志2022年健身奖,并计算格温妮丝·帕特洛,阿什利·格雷厄姆,布鲁克林Decker,米兰达克尔在其许多名人粉丝。治愈——的使命是让别人活得更好和更健康的生活,唯一能够捕获一个100亿美元的混合功能饮料市场的主要部分,通过创建science-backed健康产品清洁、有效成分在负担得起的价格。及其植物性电解质粉根据世界卫生组织的口服补液盐配方,但与其他口服补液盐配方,其成分是转基因,可持续采购,没有添加糖或赤藓糖醇。+治疗还推出了新的电解质口味今年早些时候包括柠檬和草莓猕猴桃,并引入了一个新的散装jar格式。治愈是业内资深人士对其领导团队持续增加,最近宣布公司带来了劳拉·肯德里克作为他们的首席营销官,以前在高架的健康和SmartyPants维生素,和斯泰西Gillespie作为创新的副总裁,前奥拉有机和盖亚的草本植物。 Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. And in just over 4 years, Cure has expanded to over 15,000 retail stores nationwide including CVS, Walgreens, Albertsons, and Sprouts. KEY QUOTES: “In the past four years, Cure has seen explosive growth as consumers look for better-for-you functional beverages that really work and aren’t full of added sugar. Cure is on a mission to create healthy and effective products that provide the ultimate foundation for health and well-being.” Lauren Picasso, CEO and founder at Cure Hydration “We are excited to partner with Cure, an omnichannel hydration company we believe is poised for breakout growth in the $10 billion functional drink mix market. After only launching in 2019, the brand has quickly gained traction online and in over 15,000 doors. We believe Cure’s high performance is attributable to its outstanding team, especially CEO and Founder Lauren Picasso whose drive, magnetism and experience bode well for Cure’s future success. We can’t wait to see what Cure accomplishes in the coming years.” Valedor Partners’ Barbara Palmquist “We continue to invest in Cure because the team has proved that they can scale beyond direct-to-consumer to become an omnichannel brand with a national footprint. We are excited to see Cure’s continued retail distribution and disruption of the hydration category.” Caitlin Strandberg, Partner at Lerer Hippeau Trending on Pulse 2.0