2022年12月22日

生活方式社区商业平台Trell宣布获得由KTB Network领投的1140万美元a轮融资。三星创投、tehable首席执行官Ankur Nagpal、Gokul Rajaram (Pinterest、Square、DoorDash的董事会成员)和Vineet Buch(谷歌Play Store开发的前负责人)也通过Firebolt Ventures与现有投资者红杉Surge、复星RZ Capital和WEH Ventures一起参与了本轮融资。2017年8月，由印度理工学院孟买校友Arun Lodhi, Prashant Sachan, Pulkit Agrawal和NITIE校友Bimal Kartheek Rebba发起。Trell是一款移动应用程序，用户可以聚集在一起分享3分钟的垂直视频，围绕他们的兴趣和热情，如美容、食谱、时尚、个人护理、技术和小工具、电影和电视评论等类别，并用自己的母语与志同道合的人联系。目前，他们有8种印度语言的20多个类别。Trell通过社交商务赚钱，在社交商务中，基于兴趣/激情的内容创造者(KOL)社区使用户能够做出明智和合适的购买决定，以获得更好的生活方式选择。“特雷尔在过去几个月表现出了令人难以置信的增长，我们相信这只是未来的开始。我们对该团队在新冠肺炎期间处理意外用户增长的方式印象特别深刻。它很快就会成为印度最著名的生活方式社交发现平台，我们很高兴乘坐火箭。”KTB Network的Hyesung Kim表示，在过去的12个月里，Trell的下载量超过7500万次，月活跃用户超过2500万，增长了27倍，成为印度最大的生活方式社交平台之一。自中国应用被禁以来，Trell平台上共有1500多万创作者，月浏览量超过50亿次，增长了500%，并且自那以后一直在快速增长。 Pulkit Agrawal, Co-Founder, Trell said, “With this investment, we look forward to building towards our vision of empowering millions of Indians to have better lifestyle choices.” Prashant Sachan, Co-Founder, Trell said, “We are glad to see the rapid growth and consumer love at Trell. Even today, over 500Mn Indian Language internet users are struggling with lifestyle inspiration and purchase decisions. With more regional key-opinion-leaders (KOLs) coming on Trell, our aim is to become the most relatable lifestyle community commerce platform for our users.” The new round of investment will be used to further expand and grow the fostering community, to enhance the platform's personalisation and recommendation engine with advanced machine learning Algorithms and AI, and add new features that will excite the users experience. To reinforce the same, Trell is in the process of hiring an energetic and creative team that empathises with their audiences. Bimal Kartheek Rebba, Co-Founder, Trell, said, “We take a lot of effort into grooming our creators in the 'Trell Creators Program' into subject matter experts, who we call key opinion leaders. With these funds, we will be investing in grooming 100,000 new opinion leaders across languages for India and provide 100+ million Indians the access to purpose-driven content at their fingertips in the coming years. ” Arun Lodhi, Co-Founder, Trell, said, “At Trell, we are leveraging cutting edge advancements in machine learning and neural networks for building a personalized experience. We are also utilizing advanced tech in helping the content creators on our platform to further hone their craft. By analyzing data around their various videos, we provide personalized recommendations to KOLs, in addition to other tips and tricks that help them improve their craft, especially storytelling.” Trell counts prominent names like Rajan Anandan, Aprameya Radhakrishna, (Co-founder of Vocal and TaxiForSure), Ramakant Sharma (Co-founder, LivSpace), Nitin Gupta (Co-founder, PayUMoney), Anupam Mittal (Founder, Shaadi.com), Amit Lakhotia (Founder, Park+, ex-Tokopedia, Paytm), Shanti Mohan (CEO, LetsVenture) in its existing list of angel investors. Trell was also a part of the second cohort of Surge, Sequoia Capital India’s rapid-scale up program. With this funding, the total funding raised by Trell comes to $16.95 million. Share this article: