2023年8月2日,

Dunnhumby新发现显示,18岁到44岁的震中的食品和金融不安全危机影响超市购物行为。8月2日,2023年出版的潜水简单:4月份百分之四十的受访消费者购物多个杂货店找到最低的价格同比上涨了9%,据第四波Dunnhumby周三公布的消费趋势跟踪。刚刚完成第一年的季度跟踪,发现在最近一波美国消费者认为在家做饭通货膨胀是15分高于实际的记录在4月的年增长率为7.1%。“在这长达一年的研究,我们看到了一个非常令人不安的趋势,近三分之一的美国人,几乎40%的年轻美国人,不吃饭因为金融问题。一波又一波,我们的研究也表明,18-44-year-olds在食品和金融不安全危机的震中,没有丝毫减弱的迹象,”主席Matt O’grady Dunnhumby美洲,在一份声明中说。潜水的见解:“这里[T]看起来并不救援在短期内对许多美国人来说,尤其是那些已经食品和经济不安全,”O ' grady说。Dunnhumby的最新报告是基于在线采访2023年4月第四波的研究,之前的面试后另一波2022年4月,2022年7月和2022年11月,分别。客户数据为每个波科学公司采访了大约2000人。Dunnhumby的最新发现表明美国消费者,尤其是年轻人,感到受到财政压力的影响。百分之六十二的受访者表示,他们将很难支付意外支出400美元,这一比例跃升至75%,年龄在18岁到44岁之间的消费者。 Meanwhile, 18- to 34-year-olds and 35- to 44-year-olds have the highest rates —38% and 37%, respectively — among age groups when it comes to reporting skipping meals. Location also appears to be a factor in food and financial insecurities. Oklahoma, Arkansas, Louisiana, Alabama, Tennessee, Georgia and West Virginia have the highest rates of food (36%) and financial insecurity (70%) in the U.S., and these Southern states also have the highest proportion of children at home compared to other geographic regions, Dunnhumby noted. These pressures are impacting grocery shopping behavior. As consumers seek out deals, more are turning to multi-store shopping to find lower prices. Forty-one percent are shopping around to get all the products they need — up 5% from the third wave of the study and up 6% year-over-year. Categories consumers are most willing to shop around for include non-alcoholic beverages (60%), packaged foods (55%) and frozen food (54%), per the report. Omnichannel shopping is also helping consumers optimize their grocery shopping to save money, Dunnhumby noted. The percentage of consumers who say they check prices online before or during a grocery shopping trip has increased by 9% year over year, up to 40%, per the report. Thirty-seven percent say they now interact with retailer apps — up 7% year-over-year. Apps are consumers’ second-most-preferred method of being contacted by a retailer, behind email. More consumers (28%) say they are ordering groceries online for delivery at least some of the time, up 9% year over year. O’Grady said that retailers and brands can tap into personalization efforts to better engage consumers as they do more cross-shopping stores for the best prices and increase their omnichannel behavior. “Those that are able to understand the different needs of their customers and then deliver to them tailored content and offers that provide real value, will be able to drive customer loyalty in a very competitive environment,” said O’Grady.