2022年9月19日

美国加州雷德伍德城NO-HEADQUARTERS /红木市,加利福尼亚州,9月19日,2022(全球通讯社)——PubMatic(纳斯达克:PUBM),一个独立的技术公司提供数字广告的未来的供应链,今天宣布一系列重大投资OpenWrap,出版商的拍卖公司的统一解决方案。最近的增强OpenWrap给出版商,包括应用程序开发人员,提高灵活性和提高性能omnichannel和特定于平台的企业级开发人员定制。作为全球领先的独立包装解决方案,OpenWrap给出版商更多的控制他们的程序化的广告业务。有强劲发展势头的解决方案:2022年第二季度,PubMatic OpenWrap收入几乎翻了一番。OpenWrap是建立在开源Prebid代码库,它提供了出版商更大的控制权,透明度和创新。新OpenWrap功能,卖家可以清楚地检查和激活导致交付增量性能的手段。PubMatic发布了一套在网络增强的能力创造价值,CTV /奥特和移动应用程序。所有出版商和开发人员利用OpenWrap现在将获得:产量改进——地板设计增加收入,广告免费刷新,杠杆提升cpm,同时保持填补。升级管理API——定制OpenWrap更好地适应技术堆栈,并获得新的自动化和API选项,增加灵活性。加强分析,整体data-visualized和广告业务的实时视图。此外,OpenWrap发布了新功能,提供特定于平台的好处:网络出版商现在可以使用超过40 Prebid模块利用多个third-party-developed技术与高效、公正的集成。 Mobile app developers can now seamlessly integrate with the top mobile mediation providers, leveraging OpenWrap’s SDK to gain access to PubMatic’s global brand demand. OTT publishers can now benefit from in-line bidding, capturing the full power of a unified auction that connects with third-party ad servers. “PubMatic provides top-notch technology support that allows Leaf Group to save time and resources while keeping our focus on content creation,” said Corey Wong, Vice President, Revenue Operations at Leaf Group. “OpenWrap already provides great value to our business and we're looking forward to leveraging the new enhancements to help us continue to streamline operations and to stay ahead of the constantly evolving ad tech landscape.” “OpenWrap has been an important component of our programmatic strategy. We look forward to working with PubMatic to put these new innovations to work to help us drive revenue while ensuring we always maintain the optimal experience for our audiences,” said David Sky, Director of Advertising Solutions, True Digital. “OpenWrap is first and foremost a performance solution built for publishers and app developers. We know every publisher’s business is different. We believe in open, flexible technology that enables total control and interoperability for every publisher, regardless of their inventory mix or monetization strategy. Our recent enhancements build on this foundation, delivering higher performance, more nuanced capabilities and richer insights to ensure publishers maximize the value of their inventory and audiences,” said John Martin, Director of OpenWrap at PubMatic. About PubMatic PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain. Press Contact: