2023年3月23日

Matter of Fact已经完成了第二轮融资，总额达600万美元。该品牌由Paul Baek于2021年创立，已经完成了a轮融资，除了James和Nicky Hilton Rothschild，还有Birchbox联合创始人Hayley Barna参与。这使得Matter of Fact的总融资达到1600万美元。该公司在2021年筹集了1000万美元的种子基金。Matter of Fact目前只有两款产品，并在其网站上直接销售。该品牌推出了20%的维生素C精华液，由于其正在申请专利的配送系统，这款精华液可以保存两年，同时还销售一款保湿霜。该品牌的主要重点一直是推动创新，包括各种正在申请专利的技术。“我们成立大约一年半了，我们已经在产品开发、测试和研究新的交付系统和技术上投入了大量的时间和精力。这一切都是为了产品。”“我们有两个sku，今年晚些时候还会有更多，壮大团队，我们正专注于基础工作。” Each product is formulated in-house, a process which Baek said breeds innovation but can also be time-consuming. “The pros and the cons of formulating in-house are that you can take as much time as you need, but you may end up spending more time on product development,” Baek said. Baek has 10 patent-pending technologies, spanning a slew of concerns from sensitivity, acne, redness and antioxidant defense. “The technical piece [of the business] is the infrastructure that I started building out first — in the first two and a half years, there wasn’t anything else,” Baek said. Although the launch cadence has been measured, Baek has taken the long view in growing the brand’s assortment. “We’re a beauty brand, but we have a very heavy bend toward product and innovation. I work with investors that understand and value our intense focus on product development and innovation and who think of that as being fun instead of idealistic,” Baek said, adding that current stakeholders “understand the timeline that’s required to make a strong brand with excellent products.” The latest infusion will also be aimed at growing Baek’s team across different functionalities. “I’m making sure we can build and hire a team that can take on the challenges of a business that may grow quickly — having key operations in marketing, in creative, all of those areas. Some of those got built out earlier than others,” he said. Tags