国民银行

2016年11月25日

©2016时代公司。保留所有权利。这消息传递应用程序帮助考克斯和公民银行客户服务使用消息传递的理念改造成一个渠道营销和客户服务已经收集蒸汽自去年Facebook宣布其意图让企业连接通过其独立的信使应用。一个创业公司受益于蓬勃发展的兴趣是费城中继网络,计数考克斯通信,康卡斯特,和公民银行cfg大公司用其私人信息服务中明显的结果。考克斯,例如,2015年9月开始使用继电器应用管理通信集中在升级,新的数字视频服务的大约有200万人。顾客选择接收私人,个性化与账户相关的笔记,报告状态,让他们了解相关的报价。电信公司记录回忆的客户支持团队减少了40%(相比之下,以前的升级周期)以及减少13%现场服务访问,共享的数据显示继电器。在其他地方,公民银行cfg使用继电器的应用作为信息服务的一部分创建学生贷款应用程序驱动高毕业率。银行发现申请者失踪提醒,通过定期发送邮件或语音信息的一部分。自创建“市民银行电汇”服务,公民完成比例增加了10%的贷款。几乎85%的申请人,特别是千禧一代,使用服务,根据继电器。获取数据表,财富的技术简报。 Another example comes from insurance company Independence Blue Cross, which uses Relay’s messaging app to send information to approximately 300,000 people who subscribe to its health insurance policies. (At last count, the insurer had around 10 million members. ) It adopted the system to help consumers select the most appropriate plans for their specific circumstances as well as to encourage them to use their benefits more proactively. But it isn’t just millennials who have opted-in. “We’re seeing more and more seniors who are using some type of Internet technology to get this information,” Independence Blue Cross president and CEO Dan Hilferty tells Fortune. Relay Networks CEO Matt Gillin describes his company’s technology as similar to a “private Twitter feed” that can be personalized for a specific audience. “Our big idea is to establish a person connection,” he says. “It is also bi-directional.” So far, many of Relay’s early customers are using its app primarily to answer questions from new account holders, resolve billing questions, or to recommend new services to existing customers. It typically takes between 30 and 90 days to integrate Relay’s messaging system with a company’s existing customer service or communications channels, Gillin says. Relay has raised about $28 million in backing, including a $12 million infusion in June 2016 that included Independence Blue Cross’ parent organization. In mid-November, the company added two new executives to its senior leadership team, a chief technology officer, and a chief product officer, who have experience selling business software and telecommunications services. Most people communicate via text messaging. There are dozens of startups catering to interest in messaging systems that help businesses communicate more efficiently with their own customers or, in other instances, with their employees. Relay could find itself competing for mindshare against companies such as Intercom , an Irish-born startup that started its life selling chat apps for website that now has more than 13,000 customers; Helpshift, which helps customer support teams push messages into mobile apps ; or Zinc, founded by two former Yammer msft employees, which focuses explicitly on helping companies communicate with workers in the field .