2020年7月28日

boostr, omnichannel CRM和订单管理平台为媒体和广告设计公司,今天宣布关闭系列融资700万美元。超额认购轮由Vocap伙伴和还包括贝塔斯曼数字媒体投资(BDMI),数学,和C2项目。boostr 2020年经历了爆炸式增长,添加一个记录的新客户数量和收入增长,媒体公司已经找到了一个收益管理解决方案,节省时间和成本,同时提高预测准确性和销售增长。该公司将使用这一轮的基金来支持更广泛的市场渗透,加速产品改进,和招聘选择人员营销、销售、工程和客户成功。“我们兴奋地把这个新资本为我们的客户和工作Vocap合作伙伴加入我们的团队。他们带来的独特组合SaaS、操作和媒体专业知识我们在寻找合作伙伴。”创始人兼首席执行官帕特里克·奥利里说。“我们有很多的投资利益,最终,选择了一个增值合作伙伴带来更多的表比金钱。Vocap战略的支持将使我们能够帮助我们的客户实现他们的omnichannel,数字转换,这样他们就可以带来更多盈利的增长。”"Media and ad sales teams' performance has suffered due to poor-fit CRM solutions and out-dated order management," said Mike Becker of Vocap Partners. "We were immediately impressed with the end-to-end, omnichannel approach boostr is delivering to the industry. Their team is deeply experienced in media and has walked a mile in their customers' shoes. They know the challenges inhibiting peak performance in this industry and they have delivered a compelling media-specific solution. We are excited to partner with them as they continue to scale the business." "Selling advertising has never been more complex due to growing fragmentation across advertising channels and products. No segment in the industry is immune and COVID-19 is accelerating the transition to digital channels. Unfortunately, the go-to-market and operational execution are under more stress than ever for inventory owners," says O'Leary, who spent six years leading sales operations at Yahoo. "Ultimately, running the business on spreadsheets, generic CRM platforms that don't fit media sales, and legacy order management solutions just doesn't work. The industry wastes too much time reconciling data and lacks insights to drive growth and profitability. With the boostr platform, publishers have the best periscope to navigate today's stormy seas and tomorrow's strong growth." About boostr, inc. New York-based boostr is the only end-to-end, omnichannel CRM & Order Management solution built specifically for Media & Ad Sales Teams by Ad Sales Experts. Frustrated by expensive, generic CRM tools, boostr's founders are on a mission to solve the most important problems for media companies. boostr's customers save time, improve forecast accuracy and close more business. For more information, visit http://www.boostr.com. Please direct inquiries to success@boostr.com. About Vocap Investment Partners Vocap Investment Partners provides venture capital and operating expertise to rapidly growing technology companies in high potential verticals, including: Enterprise Software, Marketing Tech, Media and Entertainment, Consumer Internet and Healthcare IT. For more information, visit http://www.vocappartners.com. About Bertelsmann Digital Media Investments (BDMI) Bertelsmann Digital Media Investments (BDMI) is a wholly owned subsidiary of the global media, services and education company Bertelsmann. As a financially driven corporate venture investor BDMI draws upon Bertelsmann's global reach to provide not only capital, but also access to their network of businesses within Bertelsmann and across the media industry. BDMI has invested in over 100 startups since 2007 and is currently focused on the categories of next gen media, next gen brands, enterprise SaaS, and fintech. For more information, visit www.bdmifund.com. About Math Capital Math Capital is an early-stage venture capital firm focused on the digital transformation of marketing and media. For more information, visit https://www.mathcapital.ventures/. About C2 Ventures C2 Ventures is a New York-based investment firm focused on Seed and Pre-Seed companies across a variety of verticals. C2V seeks to maximize these investments by providing consistent, active support to its founders, lending the expertise, time and experience of its two General Partners, as well as its LP Operator Bench of successful entrepreneurs and tech executives who, consistent with C2V's mission, have pledged their time and experience in addition to their capital to support the growth of founders and startups. For more information, visit https://www.c2ventures.co/. (c)2011-2020 by Massinvestor, Inc. For contact info, please check out our about page.