2023年6月26日

近20年来,化妆品公司的社交媒体,一个不寻常的状态在商业世界的平台像TikTok和Instagram成为大多数公司至关重要。现在,近两年因为他们决定离线,郁郁葱葱的需要看看他们的决定和他们如何将继续前进。时不时的,想到一个社交媒体暂停经历的几乎每一个用户的数字景观。对于许多用户来说,社交媒体已经成为一个没完没了的事情,不管好还是坏。2021年11月看到化妆品公司,郁郁葱葱的远离社交媒体在表达担忧安全在线和相信“技术应该给需要多”。他们决定离开社交媒体使得品牌回顾他们的整个业务和他们如何将继续与他们的消费者。“我们花了很多时间回到我们的竞选活动的根与我们社会最关心的问题,”杰伊·詹宁斯说,数字在郁郁葱葱的澳新银行的总经理。但另一种方式继续与数字景观是通过委托报告数字接触:未来社会的未来实验室。“这份报告打开我们的眼睛,数字文化的分散性质以及它如何喂进你的生活,这促使我们继续我们的宣传工作在这个领域,优先考虑我们自己的小科技组织价值观匹配,”詹宁斯补充道。和他们的决定远离社交媒体在最完美的时间不能来。 The report reveals that during the past 18 months while the company has stepped away from social media, people are spending less time online. Surveying 12,000 consumers across the world on their digital habits, needs, wants, desires and their views, the report shows more and more users partake in real world connections, supporting LUSH’s decision to leave . Thirty-five percent of Meta users , 22 percent of BeReal users and 18 percent of TikTok users are using these platforms less frequently than a year ago. Seven in 10 adults across the UK, US and Japan believe that if a social media platform is unethical, brands should step away from it. Over half of respondents say that big brands and corporations dominate technology and online culture and they think these companies should have less control online. Seventy percent of respondents are worried about their safety online and are calling for global legislation on their digital experiences, with Gen Z users in specific saying that many groups are marginalised or ignored in digital spaces. And this is similar to LUSH’s biggest concern with social media, the power the big brands have in manipulating the conversation. Jay Jennings. Looking back, Jennings says that when they first decided to go offline over the concerns of safety in the digital landscape, 18 months later this is still their main catalyst to remain off social media. “We are inherently a wellness brand with a purpose to support the wellbeing of our customers and our planet,” says Jennings. “Unfortunately, in their current state, many social media platforms conflict with this mission and we will continue to distance ourselves from these platforms until we see a change.” Taking a look at the report, Jennings says there is still so much potential and improvement that needs to be made for every single user to have a secure and nurturing digital environment. “It’s time to shift the conversation from focusing on what seems impossible to exploring the endless possibilities that lie ahead,” adds Jennings. “We believe that social media has the power to drive positive change and connect people. However, to get to this point it’s important that users reclaim the power and take responsibility for their online interactions.” As a leader of an ethical digital world, LUSH is welcoming discussions with tech giants to improve user safety, with the cosmetic company in frequent communication with platforms like Pinterest. Though they currently offline, the team at LUSH are optimistic about the future of what the digital world is going to look like and over the past 18 months, they have seen encouraging progress. “We believe that more needs to be done to address the root causes of these issues, such as the algorithms that prioritise engagement over user safety,” Jennings says. “These are deep-seated ssues which will not be fixed overnight, but we plan to continue lending our voice and our resources to the challenge wherever possible.”