2023年5月9日

Instruqt——产品导向型的增长平台公司,帮助客户把他们的产品通过参与和互动的演示和培训——宣布了€1500万在一个首轮私募融资轮中由资本开花。成立于2018年,Instruqt被认为是世界上第一个产品成长平台,学习和销售一起在每一个阶段的客户旅程。和它给SaaS领导人他们需要的工具来创建实际演示并在共享和可嵌入浏览器沙箱环境概念论证。而不是告诉买家为什么他们应该购买他们的产品,他们把驾驶座的买家亲身体验产品。迄今为止,Instruqt已经帮助一些最大的名字和独角兽在软件和产品导向型的增长——例如红帽,MongoDB, Datadog, HashiCorp——改变他们的销售和培训流程。这些全球SaaS领袖使用平台:1)。建立自助服务演示和免费试驾前景2。)通过互动促进铅一代产品教育3。)提供现场车间和销售演示,把前景变成买家4。)为客户提供自学教程来帮助他们上火车5)。 Train and upskill employees Plus the company’s customers are increasingly finding new and innovative ways to use the platform like creating interactive learning tracks to give developers practical, hands-on training, and experience. And due to the scalable nature of this kind of content, once customers are onboarded, companies are able to quickly and effectively use Instruqt to showcase new products, upsell and expand. Since launching, Instruqt has hosted over 1.6 million training and sales demos, built by over 2,000 active content creators to over a million engaged prospects and learners. And on average, companies using Instruqt increase their sales pipeline while cutting presale times by a third. This has led to a 45% increase in higher quality leads, shortening sales cycles by 40% and a 320% ROI. The company – which was led by CEO Coert Baart alongside co-founder and CTO Adé Mochtar – has doubled its customer base last year, tripled its revenue growth and its team has grown 3-fold in the last 2 years alone. Baart, a serial entrepreneur, was previously co-founder of XebiaLabs (one of the first companies in the DevOps space) and successfully sold it in 2020. KEY QUOTES: “We know first-hand how busy buyers and users are and how many directions they’re being pulled in. For sellers to get their attention they need to give them a product experience they won’t forget. They can give buyers the reins to let them test, interact and push the software in ways that not only make it engaging but empowers them to make better, more informed decisions.” — Instruqt CTO Adé Mochtar “We’re incredibly proud of the success we’ve had to date, created by offering real value that shifts the dial for our customers. Having been bootstrapped since day one, it was always going to take a VC who truly understood our vision for us to take outside capital. With Ophelia and Blossom, we now have the support and networks to take Instruqt to the next level and beyond.” — Instruqt CEO Coert Baart “Instruqt hits the sweet spot for buyers and sellers alike when it comes to tackling the key challenges faced in all sizes and sectors of business. Its own growth is a testament to just how important putting products and software features at the heart of your business strategy can be and we’re delighted to not only be investing in this round, but to be Instruqt’s first venture partner.” — Ophelia Brown, founder and Managing Partner at Blossom Capital “Using Instruqt for live workshops, demos, and self-paced learning helps us actively engage with prospects much earlier in the buying cycle – giving us an edge in winning more deals.” — Idit Levine, CEO at Solo.io, one of Instruqt’s customers “MongoDB trains a large number of developers worldwide each year. Learning is a key enabler for product adoption, and Instruqt helps us make developer education seamless.” — Raghu Viswanathan, VP of Education, Academia, and Documentation at MongoDB “Instruqt has allowed us to build the world’s most popular GitOps course. The labs are better than anything else out there, and our users love the experience and how quickly it helps them learn complex topics.” — Dan Garfield, Co-founder and Chief Open Source Officer at Codefresh Trending on Pulse 2.0