大胆的冒险

2023年5月31日

Vartana,销售企业对企业(B2B)关闭和融资平台,今天宣布它在一系列B一轮融资筹资2000万美元由Activant资本参与梅菲尔德和大胆的冒险。融资,使Vartana总提高到3900万美元,将对招聘和扩大公司的产品,根据联合创始人兼首席执行官库什科娅。“今天,Vartana是专门致力于扩大其产品来解决B2B卖家software-embedded硬件的需求空间和分销商的空间,”科娅告诉TechCrunch在一封电子邮件采访。”这两种类型的公司需要最多样化的支付选项启用Vartana继续支持所有公司的软件即服务(SaaS)空间。“Vartana平台由卖方设计用于B2B的软件,硬件和硬件搭配SaaS软件。Vartana有助于管理任务合同跟踪、付款条件和签名捕获、接受一系列不同的付款方式(如全额支付,延期付款)和分期付款计划。这听起来可能不是非常复杂的从技术角度来说。但安德鲁·斯蒂尔Activant合伙人,认为Vartana削弱一个行业——在SaaS B2B销售一直停留在黑暗时代。“B2B商务永远不会完全上线,直到你让销售人员,提供人类接触的大型、关键任务的交易,”他在一份电子邮件声明中表示。“这就是Vartana进来,给销售带来fintech套件解锁一个数字交易。“Vartana平台旨在促进B2B销售。影像学分:Vartana认为,B2B卖家这些天在所有行业都有更少的时间和更大的压力,建立关系并关闭交易,使tech-forward方法非常有吸引力。 B2B buyers responding to a recent Gartner survey report spending exceedingly little time with sales reps, with the majority saying that they had only 17% of the total purchase journey in such interactions. Any given sales rep has roughly 5% of a customer’s total purchase time, the report found — and that’s on the high end. Sellers on Vartana can send multiple quotes at one time and give buyers the flexibility to select which payment style works for them. Once a method has been selected, the buyer can e-sign the agreement from the web or mobile to finalize the deal. On the capital marketplace side, Vartana-developed algorithms to normalize data, rate each buyer and extend debt financing offers. The platform matches buyer loan requests to a network of banks and lenders, allowing buyers to request funds and receive quotes in real time. Vartana competes with startups including Ratio , Cashflow, Balance , Cacheflow and Gynger . But Kella doesn’t see them as direct competitors, pointing out that Vartana’s model hinges on delivering financing to buyers and targeting late-stage tech companies. “In the typical B2B sales process, enterprise companies partner with national banks and large lenders to provide their customers the payment flexibility they need to perform business,” Kella said. “Unfortunately, this process involves lots of manual back and forth, paperwork, and negotiation for a vendor’s salespeople, which makes for a sub-par customer experience for the end software buyer. This is the process Vartana is digitizing.” Vartana, which has around 51 employees, plans to double in size over the next 12 months.