2023年5月14日

' Venture Partners播客在这节课中,拉胡尔Garg创始人兼首席执行官,Moglix,谈到建筑Moglix和转换在印度B2B。4分钟读这一切都始于一个创业虫咬拉胡尔加戈,以至于他决定辞职让球滚起来。2015年,Moglix,一个简单的B2B平台,提供一站式,完全数字化家门口交付制造业和基础设施企业似乎前进道路的时间。但解决印度的制造业问题是一个问题接近拉胡尔的心。这种欲望是Moglix背后的动机的工作即使在今天。Moglix开始向右打,right-to-win维度。不同于B2C, B2B并不直接与客户联系。所以,你需要某种程度的可信度——“要获得正确的玩在你开始进入区赢”的权利,正如拉胡尔所说。”,这就是我们如何去建立一个最低供应,然后去需求和构建需求。然后建立供应,然后构建需求。然后你开始飞轮。 I mean, you’re going back and forth on building one versus the other," says Rahul Difference between B2B and B2C marketplaces In both marketplaces, the core concepts remain the same in many shapes and forms, but the overall operations of the B2B consumer marketplace differ in every single value prop that you create. Starting from the consumer, a consumer is not a single decision-maker like in B2C. Typically, B2B is a multi-decision maker for large organisations, which means the decisions you make and their implications create more of an impact on a professional level for people. "If you bought the wrong t-shirt and you got the return, probably there’s no downside per se to it. But, if you’ve got a wrong bearing and the plant blew up. So, there are ramifications in your professional job. So, I think that first, the psychology changes," Rahul explains. Then the personas of the TG (target group) and their buying behaviour change drastically from a typical B2C. In general, the B2B TG is 35-65-year-olds. The set of people who are completely different from the usual 15-45-year-old B2C TG in their buying behaviour. Plus, it's not just marketing led, it's more sales led. There's no incentivising them to buy a product if they don't need it. If they need a product they need to buy it ASAP. So, it's mostly about making the right product available at the right time in a very predictable way. While starting a B2B business The entrepreneurial journey in itself is a long journey and not a linear one at that. So, believing that and adopting it needs an intrinsic motivation that will keep you on the course and keep you motivated throughout. Rahul suggests having the answers to these questions before starting - why do you want to be an entrepreneur? And then, how do you select the space? Why should you select the space? And then are you motivated about doing that space for the next 10 years? And when it comes to opportunities, they are phenomenally high in India. The underdeveloped physical infrastructures and physical things hold a lot of promise. "And I do see that there is an over-indexing of the percentage of entrepreneurs trying to do another SaaS platform. But, I actually think that larger opportunities in the country are there. And are something which is untapped and probably only available to Indian entrepreneurs, sometimes not even available to global companies," says Rahul. Advice for budding entrepreneurs Starting for the right reasons is important. Things can take longer time than you predict and during that time, many start finding faults in the problem they set out to solve. But that's not the case. "So you have to make sure that you don’t get bogged down by many of those because sometimes you are just breaking your head and you’re like, “What the fuck did I do?” But that’s the opportunity and if you hustle through it, you’ll probably build a phenomenal company," Rahul advises. You can listen to the episode here