2022年11月17日,

圆是由漂泊的孟加拉国,总部设在纽约的早期风险资本公司活跃在当地的创业生态系统HypeScout,基于saas的孟加拉影响力营销公司,已经在计划筹集了280000美元资金。圆是由漂泊的孟加拉国,总部设在纽约的早期风险资本公司活跃在当地的创业生态系统,新闻发布会上说。圆也看到了参与绿色桥资本,总部设在英国。Quazi Zulquarnain、导演、全球战略和运营Uber,埃迪Bearnot,前沿营养公司CEO,年代Nibras伊斯兰教,主管SSL无线,和更多的当地和国际天使,帮助和建议通过孟加拉国天使网络,也参与了这轮。成立于2021年,HypeScout连接与广告商有影响力,让有影响力的人赚钱他们的追随者。SaaS平台确保端到端管理品牌的影响力。孟加拉国的品牌和机构通常很难找到和管理有影响力的人因为这个过程是费时,需要反复的沟通和相关的有影响力的人。HypeScout简化这个过程,品牌通过标准化和自动化的过滤机制,和仪表板,品牌可以执行成功的大规模活动。有影响力的人寻找机会时面临类似问题的运动品牌。微有影响力的追随者基地约5000 - 50000发现很难得到正确的交易。 The platform creates opportunities for these micro influencers to monetize their follower base by giving them exposure to brands. A feature called "HypeSocial" in the platform helps them grow their follower base and crowdfund their own creative projects. Influencers have personalized campaign dashboards on the platform where they can see a suggestive price range based on the platform's historical system analysis. Based on that, they can quote a competitive price for each campaign. The advertisers can then directly offer deals to influencers without having to interact. With a data-driven approach, the platform provides audience information and insights of the influencers that are not available publicly. The algorithm analyzes influencer profiles and matches them with brands that are the best fit for both the brands and the influencers. Currently, the company is serving over 4,500 brands, and around 32,000 influencers are earning directly from the platform. They have worked with brands like bKash, Nagad, GrameenPhone, Foodpanda, Pathao, Domino's Pizza, Suzuki etc. International brands like Nodwin Gaming, and PUBG Mobile have also subscribed to their services. Some renowned agencies like Magnito Digital, Axiata Digital Bangladesh, Wavemaker, Asiatic Mindshare, Jarvis Digital, Roebuck have also subscribed to the services. Additionally, some of the more popular macro-influencers in the country are actively using and earning through their platform. “We started with only 50 influencers in 2021. The number has reached over 32,000 now. We are serving an array of local and international brands and agencies to find the right influencers for them. Having over six years of marketing expertise, I realized that an automated platform like HypeScout was a must. However, after starting, I realized that we were not only helping advertisers, but also inspiring thousands of young and creative content creators, which is really overwhelming,” said Faym Bappi, co-founder and CEO of HypeScout. HypeScout aims to focus on further product development and monitoring influencer content quality. The team is now working on building smart algorithms that will help advertisers find relevant influencers for their campaigns more effectively. The company is prioritizing on bringing hyper-growth in the market and is aiming to onboard over 100,000 influencers and brands within the next year. “Consumers in Bangladesh have increasingly higher disposable incomes where everyone is looking for products and services that are unique to them. HypeScout's technology allows brands to connect with them where both sides benefit. We've been impressed by Bappi and the HypeScout team's vision to increase data usage in marketing, and their SaaS product is one of the best we've seen in the region.” said Rahat Ahmed, founding partner and CEO of Anchorless Bangladesh, regarding the investment. Influencer marketing has grown to become a $16.4 billion industry globally, and is projected to reach $143 billion by 2030. HypeScout wants to tap into this novel niche through creating seamless systems in bridging the gap between influencers and advertisers -- strengthening the overall infrastructure and growth of Bangladesh's budding influencer marketing industry.