ALTIS

2021年7月22日

肯尼亚,在前场的全球领先的植物性营养,扩大其产品组合在肯尼亚推出Altis特级初榨橄榄油。产生的油,在希腊,广泛在全球多个国家,肯尼亚最近的市场。根据公民的报道,目前在500毫升,750毫升和1000毫升瓶主要零售网点。Altis特级初榨橄榄油已评估的质量和在欧洲获得了iTQi优越品味奖和Kotinos质量奖项的橄榄油科学社会,Filaios,在希腊。广告“我们很高兴我们的投资组合的新成员。Altis是一种优质特级初榨橄榄油丰富,优越的和真正的品尝希腊最后下降。“我们使用传统的收集方式,几乎没有机器,以确保最好的橄榄提取装瓶,”彼得说Muchiri,董事总经理,东部和南部非洲,在前场的。推出的调味品在新的市场,在前场的进一步增加其在全球橄榄油市场份额估计为112亿美元在2020年研究和市场。的细分市场预计将在2027年达到138亿美元的规模,以2.9%的复合年增长率增长2020 - 2027年期间。尝试异国美食的兴趣增长主要导致了日益流行的石油在世界不同地区。 “We are delighted to bring a new addition to our portfolio. Altis is a high-quality extra virgin olive oil with a rich, superior and authentic taste of Greece to the last drop.” Peter Muchiri – Managing Director, East and Southern Africa, Upfield In recent years, olive oil has been extensively utilized as an ingredient in the manufacturing of dietary supplements and pharmaceuticals. The growing awareness regarding the health benefits of the oil is attributed to its omega-3 fatty acid content that will drive its demand in the forthcoming years. Also, with consumers paying more attention to label claims such as natural, raw, and cold-pressed, while purchasing oil products, has driven the demand of olive oil in the market as it is deemed to be safer and healthier compared to its counterparts. According to Fortune Business Insights, consumers are more inclined towards buying virgin & extravirgin olive oil owing to their minimal processing and stable fatty acid profile. The clean flavour and unaltered organoleptic properties of cold-pressed, virgin oils further fuel their demand in the market. Furthermore, the rising concerns related to environmental sustainability are projected to drive the demand for natural, minimally processed olive fruit oils in the forthcoming years. The launch of Altis Extra Virgin Olive Oil, adds to the innovations introduced in Kenya by Upfield after the recent launches of Blue Band Peanut butter, Mayonnaise, and Instant Porridge into the country. All these are an addition to the famous Blue Band margarine. Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE