2023年3月22日

非洲Jumia伙伴乐华梅兰电子商务Jumia伙伴乐华梅兰对非洲电子商务Jumia技术达成协议出售法国零售商乐华梅兰的产品在西非。Jumia技术达成协议出售法国零售商乐华梅兰的产品在西非,计划的一部分,以扩大其范围和减少一半的损失在2023年底。非洲的关注电子商务公司将出售这家法国公司的工具和在自助产品吃饭在象牙海岸和塞内加尔,专注于高速增长的农村和小城市,弗朗西斯Dufay首席执行官说。超过一半的非洲人口1.4人口生活在大城市以外或在农村经济由农业、Dufay说。这意味着有强劲需求的各种产品乐华梅兰地区提供良好服务的零售商。的一部分Dufay Jumia的损失减少50%的战略由今年年底“Jumia正在进入这些领域,我们有合适的供应商和各式各样的产品,和一个光物流模型来解决这些小池的消费者,”他说。“这将更难做大的超市和商店为例。“这是Dufay策略的一部分Jumia的损失减少50%到今年年底,通过削减成本和瞄准高增长的农村市场。公司可以扩展到小城市的一小部分所需的资本支出较大的由于缺乏竞争,Dufay说。这笔交易让乐华梅兰为非洲客户没有最初把商店在地上,Dufay说。 ‘Big headwinds’ In pilots, almost 40% of the Leroy Merlin goods available on the Jumia website in the two French-speaking countries sold to customers outside of Ivory Coast’s main city Abidjan. “While we are facing big headwinds, we are building these new markets in smaller cities, and plan to drive margins with that,” Dufay said. Jumia is considering taking the model to Kenya, Nigeria and Ghana next, he added. Jumia was founded in 2012 by French entrepreneurs Sacha Poignonnec and Jeremy Hodara. They both left last year, when Dufay took the reins of the the e-commerce firm that’s often referred to as the “Amazon of Africa”. The company has tried to lead the e-commerce sector on a continent with a young and increasingly tech-savvy population that uses smartphones to bridge infrastructure and services gaps. Expansion often requires Jumia to do its own mapping and set up logistics networks.