Search company, investor...

CompareFORMEvsMirror

Customers evaluate the quality ofFORME's products using the following success metrics.

Overview

FORME Logo

FORME is 6 yrs old and is based in United States.

FORME is the creator of smart fitness mirrors designed for those seeking a comprehensive, personalized fitness experience from home. The company’s smart home studios offer add-ons like a real wooden barre for barre training and adjustable weight lifting arms for strength training, and members are granted access to on-demand instructor-led fitness classes spanning a variety of modalities, levels, and lengths; personalized workout plans and custom class schedules, and live one-on-one training with a personal trainer. The company primarily serves consumers in the United States. The company was founded in 2017 and is based in Los Angeles, California.

Mirror Logo

Mirror is 7 yrs old and is based in United States.

Mirror offers an at-home device that looks like a mirror, but also lets a user see the instructor and classmates for fitness routines like barre, yoga, boxing and Pilates. The device provides key metrics that measure performance on screen. Users receive access to an evolving selection of live and on-demand classes across a variety of genres. On June 29th, 2020, Mirror was acquired by Lululemon. $50M of the purchase price was incentive/earn-outs that will be held back and paid out over 2 years.

Founded Year

2017
2016

Country

United States
United States

Demo Video

Demo not available becauseFORMEhas not claimed their profile.

Work forFORME? Show off your product.

Demo not available becauseMirrorhas not claimed their profile.

Work forMirror? Show off your product.

领导

Ben Bartlett(Founder, President)

See all5people

Funding

FORME last raised $38.66M on 9/30/2022.

Stage

Series B
Acquired

Total Raised

$110.78M
$72M

Latest Valuation

0000

Investors

lululemon athletica,Spark Capital

See all5investors

Product

Benefits

Products

Customers

Known Partners

Why They Buy

Information not available becauseFORMEhas not claimed their profile.

Work forFORME? Claim your profile by submitting an Analyst Briefing. By submitting you can

Show your primary competitive advantage
Highlight your competitive differentiation
Show why customers evalute your products
Explain why customers choose your products and services

Work forFORME?

Claim your profile now.

Information not available becauseMirrorhas not claimed their profile.

Work forMirror? Claim your profile by submitting an Analyst Briefing. By submitting you can

Show your primary competitive advantage
Highlight your competitive differentiation
Show why customers evalute your products
Explain why customers choose your products and services

Work forMirror?

Claim your profile now.

News & Analysis

FORMEhas been mentioned in our research1time.

Mirrorhas been mentioned in our research10times.

Expert Collections

F

Fitness Tech

1,344 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

W

Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

F

Fitness Tech

1,344 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

W

Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Baidu
map